Most event websites live in short bursts. Traffic peaks in the run-up, spikes during the show… and then drops off a cliff.
Meanwhile, your best content - the speakers, insights, products, trends - disappears right when people are still searching for it.

But your event website isn’t a brochure. It’s a year-round digital asset: something that should grow your audience, build community, support your exhibitors and stay visible in Google and AI search tools long after the show closes.

A simple, consistent blog strategy is one of the fastest ways to make that happen.

Below are 10 easy, high-impact blog ideas your team can use before, during and after the show to drive ongoing visibility, organic traffic and engagement.

And if you want to understand the SEO and CRO strategy that underpins why these formats work, you’ll find a “Why These Ideas Work” section at the end.

1. Trend Previews That Build Anticipation

Short, search-friendly posts on the trends shaping your sector help your event appear in search long before your campaign window starts.

They position your show as the authority in your space and help audiences discover you even if they haven’t heard of your event yet.

2. Exhibitor & Product Spotlights

These posts are simple to produce and brilliant for long-tail SEO. Feature early product launches, innovation stories or exhibitor interviews - partners will often amplify them too.

Spotlights reinforce your event’s value while building topical authority in your sector.

3. Attendee Guides That Answer Real Questions

“What’s new this year?”
“Who is this event for?”
“Why should I attend?”

Guides like these meet real search intent. They help potential visitors quickly understand relevance - which boosts both organic traffic and conversions.

4. “What’s On Today” Daily Posts During the Show

Perfect even if you don’t have formal sessions. A short, scannable “What to see today” round-up helps attendees navigate the show and signals to Google and AI tools that your website is highly active.

5. Quickfire Interviews From the Show Floor

Short chats with buyers, exhibitors or speakers capture the real energy of your event. Filming them is great — but turning those moments into short blog posts with quotes or quick takeaways gives them far more long-term value.

Videos alone get a burst of views, but blogs keep working for months. Search engines and AI tools can’t “watch” your video; they rely on text to understand your topics, rank your content, and surface it in AI-driven results.

The dream scenario?
Embed the video inside the blog.
You get the human impact of video plus the discoverability, keyword targeting and internal linking that only written content delivers.

The video captures the moment; the blog makes the moment discoverable — and combining both gets you the best results.

6. Daily Recaps & Top Moments

A “Day One Recap” or “5 Moments Everyone Was Talking About” turns your live-event buzz into evergreen, searchable content that continues working long after social posts fade.

These pieces consistently rank well and become reference points for journalists, partners and AI tools.

7. Post-Show Takeaways & Lessons Learned

When the show ends, searches actually peak. People want recaps, quotes, key stats and insights.

A takeaways blog captures that demand and keeps your brand visible during the months when most event sites go quiet.

8. Exhibitor & Sponsor Highlights

Celebrate your partners with behind-the-build stories, activation spotlights or post-event wins.

These pieces support commercial relationships, reinforce your event’s value, and broaden your organic reach when partners share them.

9. Session Summaries (or Blogified Transcripts)

If you’ve recorded sessions, don’t let them sit in a drive.
Transcribe → summarise → optimise.

Session blogs are some of the highest-performing post-event content because they rank for topic-specific queries and help AI tools understand your event’s expertise.

You'll find much more on how to do this in our AV to Article blog here. 

10. Top Lists (That Always Perform)

Scannable, structured formats that consistently attract readers and search traffic. Examples:

• Top 10 product launches

• Best stand designs

• Trends buyers were talking about

• Must-see innovations

• Key stats in pictures

List posts are also perfect for social repurposing.

These blog ideas aren’t random - they’re grounded in a proven optimisation framework that helps event websites drive traffic and conversions every month of the year.

1. They Build Topic Authority

Google and AI tools need to understand what your event is about, not just what it’s called. Publishing blogs around your key topics gives them the signals they need to rank you for broader, non-branded searches.

2. They Extend the Life of Your Event Content

Sessions, interviews and product launches are evergreen SEO gold.
Repurposing them into articles keeps generating traffic long after the doors close.

3. They Reduce Reliance on Narrow Campaign Windows

Instead of three months of pressure, you get nine extra months of discoverability, letting audiences warm up early.

4. They Improve Website UX and Conversions

When blogs link back to topic pages, speakers or exhibitor lists, visitors understand your offer more quickly — and are far more likely to convert.

5. They Feed Both Search Engines and AI Systems

Structured, helpful content is exactly what Google, ChatGPT, Gemini and Perplexity use to form answers.
These blog formats give them the high-quality material they need.

6. They Strengthen Your Whole Site Through Internal Linking

Supporting blogs boost the authority of your key pages, making the entire website more competitive in organic search.

If you’d like to dig deeper into the SEO and CRO principles behind this content approach - and learn how to build a website that performs across the whole event cycle - we recommend reading Jon Monk’s article:

Optimisation 365: SEO & CRO Across the Event Life Cycle

It’s the perfect companion to this guide.
Where Jon explains the strategy, this blog gives you the formats and ideas to put it into action.

Together, they show how your event website can become a constant engine of visibility, engagement and results - not a once-a-year marketing asset.