At ASP, we advise all clients to create accessibility statements because they build user trust, demonstrate compliance with UK regulations, and provide competitive advantage. Most importantly, they force you to honestly assess your accessibility status.

Essential Components Checklist

Your Organisational Commitment

• Write why accessibility matters to your organisation
• Connect it to your values
• Keep it authentic, not corporate speak

 

Standards You Follow

• State you follow WCAG 2.2 guidelines
• Specify AA level (our recommended target)
• Briefly explain what this means for users

 

Current Status

• Be honest about where you are now
• Mention completed accessibility audits
• Acknowledge strengths and areas for improvement

 

Your Accessibility Features

• List current features (keyboard navigation, alt text, captions)
• Mention screen reader compatibility if tested
• Only include what you've actually implemented

 

Contact and Feedback

• Provide multiple contact methods
• [Include dedicated accessibility email
• Set realistic response time expectations

 

Advice on how to write it and where to put it?

Writing

• Use simple, clear language
• Be specific, not vague
• Include last updated date
• Ensure the statement itself is accessible

 

Placement

• Add link to website footer
• Include in main navigation
• Link from homepage

 

Maintenance

• Schedule 6-monthly reviews
• Update when making improvements
• Assign ownership
• Track and respond to feedback

 

Common Mistakes to Avoid

• Overpromising - Don't claim compliance you don't have
• Generic templates - Customise for your situation
• Set and forget - Regular updates essential
• Hiding problems - Honesty builds more trust

 

Contact Section Template

We want our website to work for everyone. If you're having trouble accessing our site:

• Email: accessibility@yourcompany.co.uk

• Phone: [your number]

• Contact form: [accessible form link]

We'll respond within 2-3 working days.

 

In Summary...

Your accessibility statement shows users you value their experience. Start where you are, be honest about your current state, and focus on genuine progress. The goal isn't perfection from day one - it's an honest statement that reflects your commitment and helps users get the support they need.