For years, event discovery followed a predictable path.

Someone searched Google.
They skimmed results.
They compared websites.
They clicked ads.

That journey is fragmenting.

Google now surfaces AI-generated overviews for many category searches. Tools like ChatGPT and Perplexity are being used to compare conferences, industries and suppliers in seconds. In B2B sectors especially, research journeys are compressing - fewer tabs, faster decisions, shorter shortlists.

In many cases, the shortlist is forming before someone ever scrolls through those ten blue links.

If your event isn’t clearly connected to the right themes, you may not even enter consideration.

Most established events rank well for their own name. That’s not the issue.

The real battleground is non-branded discovery - the category and problem-led questions where buyers explore options:

• “Best fintech events for scaleups”

• “Top sustainability trade shows in Europe”

• “Conferences focused on AI governance”

When AI answers these questions, it draws from patterns - repeated themes, structured content, strong topical signals.

If your website does not consistently signal:

• Who the event is for

• What themes it owns

• What commercial problems it helps solve

AI tools will default to other sources. Often publishers. Often media brands. Often competitors with deeper, more structured topic coverage.

We’re already seeing examples where:

• Industry publications are mentioned ahead of flagship events

• Competitors with smaller audiences appear more frequently in AI summaries

• Events with strong brands are absent from category-level responses

And most organisers don’t realise it. Because traditional traffic reports don’t show you what you were never included in.

AI-influenced discovery doesn’t always show up as a dramatic traffic drop.

Instead, it shows up as:

• Fewer high-intent new users

• Stronger competition during shortlisting

• Sponsors referencing different “market leaders”

• Speakers citing alternative event ecosystems

If AI tools repeatedly associate your competitors with key themes - and not you - that narrative compounds over time.

This isn’t about chasing a trend. It’s about understanding how your event is being represented in a new discovery layer.

That’s why we created the AI Visibility Snapshot.

The Snapshot answers one strategic question: How discoverable is your event across AI and search - really?

We approach this in two structured ways.

1. We crawl your entire website

Not just the homepage. or the the agenda Every indexable page we can reach.

We analyse what your content collectively signals at scale:

• Repeated topic themes

• Gaps in coverage

• Thin or duplicated pages

• Metadata inconsistencies

• Internal linking patterns

• Indexability issues

Many event websites unintentionally dilute their authority. Key themes are mentioned once and never reinforced. Conference tracks sit in isolation rather than building a clear, connected narrative. Commercial relevance is implied, but not structured in a way that signals depth or consistency.

Individually, these issues might seem minor. At scale, however, they weaken your event’s association with the very topics you want to own. The crawl allows us to see what AI tools and search engines are likely inferring about your event based on the full picture of your content - not just your headline messaging.

2. We test real category and theme-based AI queries

Using a consistent methodology, we assess:

• Whether your event is mentioned

• How often

• In what context

• Which competitors appear as defaults

• Where you are absent entirely

This creates a practical baseline of your AI visibility. Rather than relying on assumptions or isolated prompt tests, you gain a clear, measurable starting point based on structured analysis. It gives you evidence of where you stand today, so any decisions you make next are grounded in data rather than guesswork.

What you receive

You receive a short, visual PDF designed to be read in minutes and shared internally.

It includes:

• An AI visibility summary

• Topic-level comparisons

• Competitor patterns

• What your site collectively signals

• Three clear quick wins in plain English

 

For February only our AI Visibility Snapshot is available for £100.

It’s intentionally positioned as:

• A low-risk baseline

• A strategic sense-check

• A way to inform 2026 content and campaign planning

If the Snapshot reveals significant opportunity we'd then recommend we carry out an AI SEO Visibility & Website Content Audit, which turns the baseline into a prioritised action plan covering Google discovery, topic mapping and page-level improvements.

If AI is influencing shortlisting in your market - even quietly - understanding your position now gives you a strategic advantage.

To secure the February £100 offer, speak to your account manager or book a call with our Head of Performance, Jon Monk. 

Speak to Jon about an AI Visibility Snapshot