02 Aug 2024
Top 5 Ai tools to help every event marketer
There are a lot of Ai frogs to kiss out there before you find your prince. To save you time, money and lip balm, here are ASP’s recommended Ai platforms to make your event marketing life easier and more productive.
- DALL-E: Accompany the over-used (and probably under-performing) busy exhibition floor picture, with imagery that is more visually stimulating. Use DALL-E to develop high-quality images from text descriptions, ideal for creating engaging visuals for your content. Check out the image we created for this blog using DALL-E (admittedly we asked it for an image of a marketer kissing a robot frog, it didn't nail the brief but shows the importance of giving AI a good prompt, ours clearly needed work)!
- Beautiful.ai: Let’s face it, powerpoint can feel exhausting after a while. Beautiful.ai allows event marketers to create stunning presentations quickly with AI-powered design suggestions, making your slides more impactful.
- Canva: It’s hard to master graphic design while doing your day job. Thankfully with Canva, you don’t need to. Utilise Canva’s AI-driven design tools to create beautiful graphics, social media posts, and marketing materials with ease.
- Grammarly: It’s time to wave goodbye to grammar police and boring prose. Grammarly is an AI-powered grammar and style suggestion tool that will help ensure your content is clear, error-free and engaging.
- Otter Ai: Transcribing is about as fun as filing a tax return. While Otter Ai can’t swim, eat fish or look cute, it does transcribe live and recorded audio into snappy copy. Where it becomes ‘otterly amazing’ (you won’t find this term in Grammarly) is its ability to summarise documents that can then be used in short form list-based features, social content and newsletters (more on that in our blog on maximising your event content).
‘Excuse me, what about ChatGPT and Google Gemini?’ we hear you say.
Relax, we have those powerhouses covered too in our next article.
For more information on what event martech and Ai you should be using talk to our optimisation team today!
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