Topics: Event content strategy, Post-show engagement, SEO for event websites, Repurposing AV content, Conference marketing, Speaker promotion, Driving organic traffic, Content marketing for events, Year-round event visibility
Quick Summary
In this post, we show how recorded conference sessions can be transformed into high-impact, SEO-optimised blog content — fast.
Using a real-world example, we highlight how five live sessions were turned into published website drafts in under 24 hours, and explore the long-term value this creates for events teams looking to drive year-round engagement, search visibility, and speaker impact.
What if you could turn yesterday’s speaker sessions into polished, search-friendly content on your website today?
That’s exactly what we did this week — transforming five live conference recordings into fully written, SEO-optimised articles and uploading them to the client’s site as drafts within 24 hours.
It’s a powerful example of how our AV to Article service brings your event content to life — quickly, professionally, and with zero hassle for your team.
What Was Done
Speaker sessions recorded live on stage
Summarised into clear, engaging articles
Each piece optimised for SEO, using relevant keywords
Uploaded as draft content on the client’s website — the next day
The turnaround was fast, the output was tangible, and the value for the client was clear — and if they decide to swap in different sessions later, no problem.
Why This Matters for Every Event Website
If your event has keynote speakers, expert panels, or breakout sessions, you’re sitting on a goldmine of content. AV to Article unlocks that value — turning recordings into long-lasting digital assets.
Here’s how it helps
Keep Your Event Alive After It Ends: Most event content disappears once the show is over. But summarised sessions stay searchable, discoverable, and useful year-round. That means more value from your speaker programme, and more ongoing engagement with your audience.
Improve SEO and Organic Traffic: Each article is optimised for up to three keywords, helping your site rank better in Google for important industry terms, and giving you new ways to attract traffic between event cycles.
Drive Social and Email Campaigns: Session summaries are perfect for social media and newsletters. They give you something meaningful to share that drives clicks and keeps your community engaged long after the event finishes.
Showcase Your Speakers’ Expertise: Summarised sessions highlight the quality of your speakers and topics. It positions your event as a thought leader in your space — and gives speakers content they’re proud to share.
You Don’t Need to Lift a Finger
We handle everything:
Transcription
Writing
SEO optimisation
Uploading to your website
Want to Try It?
We’ll produce a free sample article using one of your speaker session recordings, so you can see exactly how it works — no commitment needed.
Just send us the file and we’ll take care of the rest.
Got great speakers? Then you’ve already got great content. AV to Article helps you publish it.
Repurposing speaker sessions into SEO-optimised blog posts gives event marketers a powerful way to support an effective event marketing strategy. It creates valuable content from original recordings, strengthens your event brand’s visibility in search, and helps reach your wider audience — long after the event ends.
Focus on high-profile speakers, trending topics, and themes you plan to highlight in future events. These are the sessions most likely to generate traffic, deliver valuable insights, and appeal to your target audience of potential attendees and industry influencers.
Almost all event formats benefit — including person events, educational events, virtual summits, and hybrid shows. If your event includes speaker sessions or panels, you're already sitting on original content that can be repurposed into high-value blog posts and interactive content that fuels successful event marketing.
Always publish blog posts on your primary event website — this ensures the best SEO performance. If you use another platform or partner site, be sure to include canonical tags so your site retains the search value.
Yes. Articles can be produced and uploaded rapidly, even while the event is live. Sharing content in real time boosts audience engagement, amplifies your social media channels, and gives attendees and speakers a reason to share highlights right away.
Absolutely. Blog posts based on previous events continue to provide valuable insights for a long time. They improve long-term organic traffic, reinforce your thought leadership, and showcase what future attendees can expect — especially useful for promoting upcoming editions.
Sharing blog posts from previous events builds trust, drives traffic, and helps potential attendees understand what makes your event unique. Featuring quotes from key players and event highlights from industry influencers also helps position your event as a must-attend experience for your ideal attendee.
Definitely. These articles can power social media posts, email campaigns, speaker spotlight features, and more. Reuse snippets and quotes to drive social media engagement, warm up your email list, and keep your audience connected across platforms.
Publishing timely, relevant content keeps your event attendees engaged well beyond the show. It encourages ongoing discovery, supports meaningful connections with your wider audience, and gives people reasons to revisit your site — all key to a successful event marketing strategy.
Each post is optimised for up to three keywords, improving search visibility for your event-related content. This brings in organic traffic from search engines and gives your target audience more touchpoints to engage with your brand — helping to improve conversion rates over time.
Yes — this content is perfect for fuelling your social media channels and email list. Break articles into short-form social media posts or feature them in newsletters to extend your reach, promote event highlights, and keep your community engaged between events.
Yes. This service is built to handle multiple files at once, whether you have five sessions or fifty. It's scalable and efficient, making it ideal for larger events or ongoing content programmes.
Pricing is based on volume and service level. For full transcription, summary, SEO optimisation, and upload, pricing starts from £29 per file, depending on quantity.
Yes. We can work from either. Audio-only files are a cost-effective alternative to video and are just as effective for generating high-quality written content.
No. We can work with files hosted on Vimeo, embedded video platforms, or direct uploads. There's no restriction on video hosting.
There are two common approaches:
1. Publish full articles openly to drive SEO and traffic.
2. Share a public teaser and keep the full content gated — ideal for members-only or paid-access models.
Yes — we're happy to create a free sample using one of your speaker sessions. You'll get a fully written and optimised article so you can see exactly what to expect.
Got great speakers? Then you’ve already got great content. AV to Article helps you publish it.
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