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News & Views

27 Feb 2024

Empowering Event Marketers with SEO Mastery

Jon Monk - Head of Search Performance
Empowering Event Marketers with SEO Mastery
Join our new SEO Masterclass from June 2024

By Jon Monk

In today's digital age, the visibility of your event website on search engines like Google is paramount.

However, Search Engine Optimisation (SEO) can often seem like a dark art to those unfamiliar with its intricacies. Our upcoming SEO Masterclass, tailored specifically for event marketers, aims to demystify SEO, equipping you with the tools and knowledge to effectively manage your online presence.

Here’s why understanding and applying SEO tools of the trade is an invaluable investment for your team.

The Importance of SEO in Events Marketing

SEO is more than just a buzzword; it's a critical component of digital marketing that ensures your event reaches its intended audience. Without a strong SEO strategy, your event may languish in the depths of search engine results, unseen by potential attendees, sponsors, and exhibitors. Effective SEO practices enhance your website’s visibility, drawing in a targeted audience actively searching for events like yours. This increased visibility is crucial for driving engagement, boosting registrations, and attracting high-quality sponsors and exhibitors.

Tailored Learning for Event Specialists

Our SEO Masterclass is uniquely designed for those in the events industry. Unlike generic SEO courses, which often cover broad strategies applicable to any sector, this course zeroes in on the specific challenges and opportunities of marketing events online. From keyword research to on-page optimisation and technical SEO, every aspect of the course is tailored to maximise the impact of your event’s online presence.

Learning from the Best in the Business

Led by Jon Monk, an SEO specialist with a focus on events since 2012, and offered by ASP, pioneers in digital event marketing for over 25 years, this masterclass provides unparalleled insights into effective event marketing. This combination of expertise ensures that you're learning from the best in the business, gaining knowledge that's directly applicable and immediately beneficial.

Comprehensive Curriculum for Meaningful Results

Our 4-week programme (starting in June 2024) covers everything from the foundations of SEO to advanced strategies specific to event marketing. This includes:

  • Keyword Research: Identifying event-specific keywords to target.
  • On-Page Optimisation: Enhancing your site to rank higher and earn more relevant traffic.
  • Technical SEO: Understanding the backend of your website to ensure there are no technical barriers to your online success.

Ignoring the technical aspects of SEO, for instance, could render your on-page efforts ineffective if underlying issues are hindering your site’s performance. By the end of the course, you’ll possess a comprehensive understanding of how to leverage SEO to your event’s advantage.

Why This Is an Investment in Your Success

SEO shouldn’t be viewed as an inscrutable mystery but as a skill set that can be learned and mastered. By participating in our masterclass, you’re not just learning how to implement SEO; you’re empowering your marketing team to take control of your event’s online destiny. With the guidance of Jon and the tailored focus on event marketing, you’re gaining a unique opportunity to enhance your skills in a way that’s directly beneficial to your field.

Empowerment Through Education

Our goal is to lift the lid on what is often seen as the dark art of SEO, showing that it’s a discipline accessible to all, especially with the right guidance. This course is not just about teaching SEO; it’s about empowering event marketers to execute effective SEO strategies in-house, guided by not just an SEO specialist but an event SEO specialist. This focus is what sets our masterclass apart and makes it a crucial investment for any event marketing team looking to enhance their online presence and success.

Book your Place

SEO is an essential skill for any marketer in today's digital landscape, especially in the competitive field of event marketing. By understanding and applying the right SEO strategies, you can significantly improve your event's visibility and success. Our SEO Masterclass is your gateway to mastering these skills, offering a unique opportunity to learn from industry experts and apply these lessons directly to your events. Don't miss this chance to empower your team and elevate your event to new heights.

Don't let this opportunity slip by. Sign up for our SEO Masterclass today and start the journey towards transforming your team into proficient SEO experts, adept at navigating the complexities of the digital world with confidence and expertise.

Special Offer: For a limited time until the end of March 2024, we are offering this course at a special discounted rate of £795 + VAT per person (usual price £1200 + VAT per person).

View the full course details and book your place here. 

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