When choosing a website provider, there’s a consideration that often catches businesses off guard: deciding between an all-in-one solution or a specialist provider. An all-in-one solution gives you all functions including registration, ticketing, websites, emails and more all pre-built and connected inside one platform.

By contrast, a specialist provider (like us) focusses on one area, bringing deep industry expertise and an understanding of the specific challenges, regulations and opportunities within your sector. A specialist approach, especially one with robust integration capabilities, allows you to keep the tools you love while connecting them seamlessly into one high-performing website.

Website integrations are the digital bridges that connect your website with other software platforms, allowing them to share data and work together seamlessly. Instead of operating in isolation, integrations enable your event management platform to communicate with the rest of your tech stack, from CRMs like Salesforce and HubSpot, to event networking tools like Swapcard and Grip and of course your registration platform.

Event technology integrations can cover a wide range of functions, including ticketing, registration, streaming, networking, reporting and content delivery. By automating these processes and streamlining operations, integrations not only save time (and money) but also enhance the overall participant experience.

Many event organisers find themselves locked into all-in-one platforms that promised simplicity but delivered limitations. Common frustrations include inflexible reporting formats, basic email marketing capabilities or registration features that don't match their brand standards.

The integration approach solves these constraints by letting you choose best-in-class tools for each function. 

The goal is simple; your website can integrate with other best-in-class tech solutions so that you can have the best of everything too. Instead of forcing you to choose between different platforms or manually transfer data between systems, integrations create a unified ecosystem where all your tools work together harmoniously and automatically. Something you can simply set and forget, letting them run in the background without constant input.

Every organisation has unique workflows and industry requirements, and integrations allow you to maintain the specialised tools that work best for your team, rather than forcing you into generic alternatives.

Integrated systems ensure attendees, exhibitors and speakers experience a seamless journey from initial contact through post-event follow-up. This way, information remains consistent across all touchpoints, eliminating confusion and creating a professional impression that builds trust and encourages continued engagement.

Manual data entry between platforms is time-consuming and error-prone. Connected systems automatically synchronise information across all your tools, eliminating redundancies. For example, changes made in Salesforce might take up to 24 hours to appear on your website without an integrations service. With seamless integration, the moment an exhibitor or speaker is secured in Salesforce, automation triggers the transfer of all relevant information directly to the website.

Most importantly, for organisers, integrations means they no longer have to duplicate their efforts across platforms or worry about inconsistent data. ASP websites can push and pull data automatically from other systems, reducing manual work and improving accuracy. This change enables us to better support larger and more demanding events, delivering even more value and support to our global client base.

Key advantages of an integrated event

• Pre-built connectors for major platforms: Pre-built connectors for major platforms like HubSpot and Salesforce are maintained directly by integration specialists who monitor API changes daily and ensure compatibility. When HubSpot updates their API, the necessary adjustments are handled automatically, thus removing this maintenance burden and making processes work seamlessly together.
   
• Simplified custom integration development: For smaller, niche providers that may not have pre-built connectors. ASP can build integrations using generic connectors with minimal technical input, dramatically reducing the time required to create custom integrations for our clients' specific needs.
   
• Enhanced Attendee Experience: Seamless user experience from registration to post-event follow-up by instantly processing attendee data across all systems, enabling smooth check-ins, real-time updates and consistent access to event features without requiring multiple logins or data re-entry.
   
• Improved Marketing Workflows: Connected platforms synchronise cross-functional marketing actions by automatically linking CRM systems, email platforms, social media tools and other event management software. This creates streamlined workflows that eliminate manual data transfers, reduce errors and enable coordinated campaigns across all marketing channels.
   
• Real-Time Analytics and Reporting: Deliver live insights by consolidating data from registration, engagement and interaction touchpoints into centralised dashboards.
   
• Bidirectional data flow: Integrated systems seamlessly push data to external platforms just as efficiently as we pull from them, giving event organisers full flexibility and control.
   

The event industry evolves rapidly, with new platforms and tools emerging regularly. Unlike all-in-one solutions that require you to wait for vendor updates, our integration framework adapts as your needs grow.

Planning to add AI-powered networking? Virtual reality experiences? Advanced sustainability tracking? Our flexible integration approach means you can adopt cutting-edge technologies without rebuilding your entire tech stack.

This scalability also supports business growth. Whether you're organising small conferences or massive international trade shows, the same integration framework scales seamlessly, connecting additional tools and handling increased data volumes without performance degradation.

We understand that connecting multiple platforms raises important security questions. Our integration framework is GDPR compliant and maintains detailed audit trails, so you can demonstrate data handling compliance to stakeholders and regulatory bodies.

We also implement role-based access controls, ensuring that each platform only receives the specific data it needs to function - nothing more.

With strong integrations, event organisers and marketers no longer have to duplicate their efforts across platforms or worry about inconsistent data. And by connecting to larger and more complex partners, our event websites are fully equipped to support even the biggest global events.

That’s why at ASP, we’re excited to share the launch of our new integrations framework. This major upgrade gives event organisers access to hundreds of pre-built integrations with best-in-class software, from Salesforce and other top-tier CRMs to a wide range of event tech platforms.

With real-time data flows and seamless connections, organisers are now fully in control of their tech stacks, able to connect their website effortlessly to any chosen CRM, app development partner, or specialist tool, removing previous limitations and giving them the very best in every area.

Ready to transform your event technology stack? If you'd like us to assess your current setup and recommend the best connections for your event needs contact us today for a free consultation or request a personalised demo to see our integration framework in action.

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