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News & Views

04 May 2021

No More Blind Data

No More Blind Data

ASP delighted to be a founding partner of VSef, a new industry initiative to unite event data

Fear not Blind Date fans, the long-running dating show hasn't been cancelled (although it's never been the same without our Cilla).  

Instead in much better news, a working group of event organisers and technology platforms including ASP, has today announced the launch of Virtual Standard Export Format (VSef), a universal format for virtual and hybrid event data.

Led by our excellent research partner Explori, leading industry event tech businesses have come together to create a shared industry-wide standard of data. Run on a not-for-profit basis and open to all event organisers, any platform can choose to adopt the VSef standards. 

Speaking upon the announcement, ASP's MD Jon Benjamin was keen to champion the initiative. 

“VSef will be the foundation for better ROI measurement in the future,”  “Every industry needs industry standard data. It is through standardised data sets that we can properly measure across platforms the performance and success of our event.  “We are delighted to be a founding partner and to do our bit by building their website on ASP's Composer platform.” 

Jon Benjamin. 

Explori's CEO, Mark Brewster, believes VSef can be a real game changer for industry data. 

“Our research suggests organisers use, on average, four different event technology platforms,” said Brewster.  “The data produced by these platforms often looks very different from one provider to the next. Three quarters of organisers told us they found it challenging to integrate data from virtual platforms into other systems.  These challenges are barriers to learning, progress and business intelligence. That is why we brought together a working group to create a universal data format that enables events to consume consistent data regardless of which platforms they are working with.” 

Mark Brewster

If you would like to know more about VSef, then please go to

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