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News & Views

24 Mar 2024

NEWS: ASP achieve record growth across North America

NEWS: ASP achieve record growth across North America

Following on from achieving a +62 net promoter score at the beginning of 2024, multi award-winning event website specialists ASP have today revealed a record 27 percent growth year for business in North America.

Led by Sales & Business Development Director Mark Towns and New York native Patricia Nygaard - ASP’s new US based Senior Account Executive, the company can count Clarion North America, Avixa, BIO and global association the Society of Petroleum Engineers as key clients in the region.

“The number of new and renewed partnerships the team is managing is testament to their hard work and the standard of our continuously evolving event website technology offering,” said Jon Benjamin, CEO of ASP.

“We have really benefited from continuous feedback from our clients in North America, which has helped us to develop event and conference website offerings that are perfect for the independent organiser and association markets in North America.”

While the event tech business has expanded its offering to include attendee growth digital marketing services such as SEO (search engine optimisation) and CRO (conversion rate optimisation), 2024 will continue to be a busy year for the company with the launch of their editable off the shelf event website platform Composer II.

“We are pleased with our record 27% growth, but believe we are likely to finish on

35% growth with the very strong pipeline we are working on up to the end of the financial year,” revealed Benjamin.

About ASP

ASP are award-winning exhibition and conference website specialists working with a global client base of event organisers of all sizes. Providing a bespoke, powerful, user-friendly content management system (ShowOff) that was created specifically for event organisers - allowing them to easily create, develop and maintain their website.

ASP sites are fully optimised for search engine optimisation (SEO), and the team are experts in user experience (UX). They also offer strategic advice on integrating new technologies and best practices into an event’s digital marketing campaign.

In addition, ASP’s newly launched attendee growth services consultancy supports organisers in maximising the impact and reach of their website through search engine optimisation (SEO), conversion rate optimisation (CRO), data insights and analytics.

ASP has been building websites and developing brands for 26 years and delivers a true understanding of an event's online needs.

Jon Benjamin – CEO
Jon is the CEO of ASP, the event industry’s leading website and event tech company. 

Previously a director at both LinkedIn and News UK, Benjamin joined ASP in 2014. He was appointed to the position of managing director in 2020 before taking on the role as CEO in September 2023.

With 9 years spent working in the events industry, Jon is a highly regarded business and events professional who has a rich and varied knowledge across all media. 

Since taking on a leading role at the tech business, Jon has led the team in winning multiple industry accolades including the EN’s Best Event Tech and 2023 Supplier of the Year awards as well as both the Service Supplier and Supplier Team of the Year categories in the 2023 edition of the AEO Awards. 

As CEO, Jon will spearhead the company’s expansion into new markets and global territories, including the United States, the Middle East and Asia.

Mark Towns - Sales & Business Development Director
Mark is the Sales & Business Development Director of ASP. With 15 years spent working in the events industry, Mark is a highly regarded events professional who has a rich and varied business knowledge base. 

A forward-thinking and knowledgeable event technology expert, Mark specialises in CRO (conversion rate optimisation) and SEO (search engine optimisation). 

A leading figure within the business, Mark has played a key role in helping ASP achieve a +44 NPS score while also helping the company to win EN Awards for ‘Best Event Tech’ and ‘Best Supplier to Organisers’ in 2023.

Patricia Nygaard – Senior Account Executive

Patricia is Senior Account Executive leading the North American sales initiative at ASP. Joining them in January 2024 she brings with her nearly a decade of invaluable experience in sales, with an expertise in marketing technology. 

With a proven track record of driving results and fostering long-lasting client relationships, Patricia is passionate about delivering innovative solutions tailored to meet the unique needs of each client.  

Her deep understanding of the evolving landscape of marketing technology, coupled with her dedication to excellence, has solidified her reputation as a trusted advisor in the industry. She continues to leverage her expertise to help clients succeed in an ever-changing event tech market environment. 

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