18 Sep 2015
New Infographic - Online Communities panel at #ENRaceday
Takeaway learnings from Exhibition News Race Day 2015:
- Don’t sit on the fence
- Social media is too important to be left to the most junior person in the team
- Conversation thrives on controversy. Expect it and embrace it
- 96% of your web traffic is not ready to buy from you *yet*. Communities make content available on a more human timeline
- Don’t select an advisory panel – all your delegates are potential advisors
- Put the conversation first and your brand second – it’s not all about you
- Make the most of your amazing event content; Repurpose Repurpose Repurpose!
- A marketer’s role will change: no longer push messaging; identify and engage with pockets of trust relevant to your brand
We can't wait for next year!