Our favorite event website in the world right now: 100percentdesign.co.uk
Most websites follow a fairly tried and tested model of navigation, so we were really excited to work with the team at London based design event 100% Design to try something just that little bit different.
100% Design is the largest and longest running contemporary design event for industry professionals in the UK, so they wanted to create a user experience that presented the exceptional design collection at the show in a novel and intuitive way.
12 directional colours were chosen to represent the core colour trends for 2015 including dove grey, camomile yellow and retro pink.
Visitors are invited to browse exhibitors not by list, but by the colour pallete of their designs, creating eye-catching “mood board” style pages that harmonise on a single colour.
They inspire visitors to explore in a different way, discovering new designers and styles that they may not otherwise have considered.
Head to www.100percentdesign.co.uk and try it for yourself – we promise you’ll be hooked.
Even more workaday pages that convey essential visitor information have an eye on stylish design – clean and stripped back, they provide a great contrast to the colour saturated exhibitor pages.
Great design, a fun user experience and still gets the essentials across – that’s why it’s our favourite event website in the world right now.