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Unlock the full potential of your event marketing with our exclusive SEO for Events Masterclass.

Designed specifically for the events industry, this 4-week course demystifies the complexities of SEO, equipping you with the knowledge and tools to elevate your event's online presence.

Led by industry experts Jon Monk and the team at ASP, you're in capable hands to master the art of SEO. 

The 4-week course will kick-off on Wednesday 13 November 2024 with a full day of training in Central London, followed by three virtual sessions.

Practical and presented in plain English, no prior SEO experience is required. You'll learn skills that you can implement on your website immediately.

Satisfaction Guarantee
If you're not satisfied with the course after the first morning, you're entitled to a full refund.



The course takes place over 4 weeks.

  • Week One: 13 Novemmber 2024 (in-person event in Central London)
  • Week Two to Four: 20 / 27 Nov & 4 Dec 2024 (Online)

Early Bird offer ends 31st October 2024. Hurry as spaces are limited!

Book Now

Why Attend? 

  • Visibility is Everything
    SEO is the key to ensuring your event stands out in search engine results, drawing in a targeted audience of potential attendees, sponsors, and exhibitors. Mastering SEO means more than just boosting your website’s ranking; it’s about connecting with your audience at the right time and place. 
  • Tailor-Made for Event Marketers
    Our Masterclass goes beyond generic SEO principles. It’s crafted with the unique challenges and opportunities of the events industry in mind, focusing on practical, applicable strategies to enhance your event's online visibility. From keyword research to technical SEO, learn how to navigate the specifics of event marketing with precision.
  • Learn from the Best
    With Jon Monk's expertise in events SEO and ASP's 25+ year history in digital event marketing, you’re learning from the best in the business. This course offers insights and strategies tailored to give you a competitive edge in event marketing.
  • A Comprehensive Programme
    With a holistic approach that ensures you’re well-equipped to handle every aspect of SEO, from foundational principles to advanced strategies our 6-week course will delve into every aspect of SEO for events. 
  • Empower Your Team
    We’re not just teaching SEO; we’re empowering your marketing team to take control of your event’s online destiny. This course is an investment in your team's development and your event's success, providing the skills and confidence to implement effective SEO strategies in-house.
  • Hands-On Experience with Real Case Studies
    Our Masterclass is practical, using real-life case studies to demonstrate SEO strategies. This ensures you gain both knowledge and hands-on skills to tackle SEO effectively, making your learning directly applicable to real-world event marketing.

4 Weeks to Mastering Event SEO

This course is designed to equip you with exactly what you need to quickly and efficiently drive more organic traffic to your event website.

By focusing on essential SEO strategies tailored for the events industry, we ensure you learn the most effective techniques without the fluff. From the basics of SEO and keyword research to advanced tactics like backlink strategy and leveraging AI in content generation, our comprehensive curriculum covers all the critical aspects to elevate your event’s online presence.

  • Foundations of SEO for Events
    An introduction to SEO’s critical role in successful event marketing and how it can be leveraged. 
  • Keyword Research
    Practical methods for identifying event-specific keywords that attract your target audience.
  • On-Page Optimisation
    Covers all practical steps required to effectively optimise your web pages and articles for selected keywords.
  • Technical SEO
    Understanding the technical underpinnings of your site that can enhance or hinder your SEO efforts, ensuring that your on-page optimisation efforts aren't in vain due to technical limitations.
  • AI in Content Generation
    Learn how to utilise AI tools for crafting engaging, SEO-friendly content that effectively promotes your event, while safeguarding your site from potential Google penalties.
  • Google Tools
    A deep dive into using Google Search Console and Analytics to gather actionable insights and improve your event’s SEO strategy.
  • Advanced Tracking
    Techniques for implementing and interpreting button click tracking, enhancing your decision-making with data-driven insights.
  • Backlink Strategy
    Methods for acquiring high-quality backlinks to increase your event site's authority and search rankings.
  • Rich Snippets and Structured Data
    Utilising schema to improve your website's visibility in search results.
  • Content Value Maintenance
    Strategies for using past events to build your site’s authority and relevance over time.

Your Instructor - Jon Monk

The quality of a course often hinges on the expertise of its instructor.

Jon Monk has been a specialist in SEO since 2012, both managing his own income-generating websites as well as focussing on optimising events, conference and exhibition websites.

Leading our Attendee Growth Service team, Jon is hands-on daily, applying SEO strategies and campaigns to client websites.

His knowledge is grounded in real-world experience, focusing on strategies and tasks that deliver results.

Learning from Jon is not about theory; it's about gaining practical insights from his real-world experience with proven success.


Jon Monk

Check out Jon's LinkedIn Profile.

Satisfaction Guarantee
If you're not satisfied with the course after the first morning, you're entitled to a full refund.

Course Details

Maximise Your Event's Success with with SEO


Jon sharing SEO knowledge at Confex 2024

Our SEO Masterclass will help you to unlock your events marketing potential and equip your team with the know-how to confidently tackle the search world.

Full supporting documents will be provided in addition to the training which will be led by Jon Monk. For any questions about the course, its relevance, or how it can help your event please contact us.

Dates & Times:

The course will take place over 4 weeks kicking off with an in-person event in Central London, and followed by 3 virtual session (one per week) in Nov/Dec 2024.

  • Week 1: Wednesday 13 November 2024 | 10:00 - 16:00 GMT (in-person event in Central London)
  • Week 2: Wednesday 20 November 2024 | 10:00 - 12:00 GMT (online)
  • Week 3: Wednesday 27 November 2024 | 10:00 - 12:00 GMT (online)
  • Week 4: Wednesday 4 December 2024 | 10:00 - 12:00 GMT (online)

Special Launch Offer until End of October 2024!

For a limited time, we're offering this transformative course at a special introductory price of £795 plus VAT.

Book your place by 31st October 2024 to take advantage of this offer.

Book Now

Seats are limited!



Q. Why Learn SEO? The Benefits for an Events Website

A. Understanding and implementing SEO for your events website can significantly boost its visibility and effectiveness. Learning SEO allows you to draw more relevant visitors, including potential attendees, sponsors, and exhibitors.

Effective SEO strategies ensure your website ranks highly on search engine results pages when people search for events like yours. This targeted visibility is key to driving engagement, increasing registrations, and attracting quality sponsors and exhibitors.


Q. Do I need to have a background knowledge in SEO to attend?

A. No prior SEO knowledge is required to attend the course. It's tailored for beginners, yet even those with some general SEO understanding will find it valuable, as it hones existing knowledge specifically for event marketing.


Q. Why This SEO Course? Tailored for Event Specialists

A. This unique course is specifically crafted for event specialists, focusing on event-specific SEO strategies. It’s an unparalleled opportunity to learn from experts familiar with the unique challenges and opportunities of marketing events online.

Unlike generic SEO courses, this program delves into techniques and insights directly applicable to the events industry, making it an invaluable asset for anyone aiming to boost their event’s online presence.


Q. Why ASP and Jon Monk? Industry Experts in Events and SEO

A. ASP, a pioneer in the events industry for over 25 years is renowned for its innovative digital marketing approaches.

Jon Monk, an SEO specialist since 2012 with a focus on events, brings a wealth of experience. Their combined expertise provides unmatched insights into leveraging SEO to elevate your event marketing.

Q. What if I am not happy with the course?

A. We offer a 100% money-back guarantee. If, after the first morning on the first day, you feel the course is not for you, then you will receive your course fees in full. This ensures you can make your decision with confidence, knowing your satisfaction is our priority.



Q. Is this course only for clients using ASP's Showoff platform?

A. No, this course is designed for a wide audience. Jon has extensive experience in SEO across numerous platforms, including WordPress, Magento, Drupal, and more.

The principles taught in this course are relevant for all content management systems (CMS), ensuring that participants can apply what they learn regardless of the platform they use.


Q. What course materials will be provided?

A. Highly practical supporting materials will be provided, including templates for a method of working that can be utilised long after the course has concluded.

These resources are designed to help implement the strategies and techniques covered in the course, ensuring participants have a solid framework to apply their new knowledge effectively.


Q. What if I cannot attend a session?

A. If you're unable to attend a session, don't worry. The session will be recorded, and you'll have access to this recording. This ensures you won't miss out on any valuable information and can catch up at your convenience.


Q. Why do you have an in-person session and where is it?

A. To give you a swift start, we're hosting a face-to-face session in our offices in Farringdon. This session is designed to facilitate interactive learning and communication in person, helping to establish a strong foundation for the learning relationship.

It will greatly enhance the following three online sessions. Our aim is to maximise the value you receive from the course, ensuring you can immediately apply what you learn with confidence.


Q. Why should we attend an SEO course if we already employ an SEO agency?

A. Attending an SEO masterclass is beneficial even if you already work with an SEO agency. It enables your team to support the agency's efforts through effective daily SEO tasks, ensuring a cohesive digital strategy.

Additionally, understanding SEO principles allows you to assess the agency's work critically, fostering accountability and ensuring strategies meet your business goals. This knowledge enhances collaboration, maximises investment value, and secures a competitive edge online.


Dates & Times:

  • Week 1: Wednesday 13 November 2024 | 10:00 - 16:00 GMT (in-person event in Central London)
  • Week 2: Wednesday 20 November 2024 | 10:00 - 12:00 GMT (online)
  • Week 3: Wednesday 27 November 2024 | 10:00 - 12:00 GMT (online)
  • Week 4: Wednesday 4 December 2024 | 10:00 - 12:00 GMT (online)

Special Launch Offer until the end of October 2024 !

For a limited time only, we're offering this transformative course at a special introductory price of £795 plus VAT.

Book your place before 31st October 2024 to take advantage of this exclusive offer.

In-person week 1 and online weeks 2 to 4.

Early Bird offer of £795 ends 31st October 2024

Book Now

Hurry as spaces are limited!

Find Out More...

Drop in your details and we'll get in touch with everything you need to know about our digital marketing attendee growth services - we're sure you'll love it!