Our webinar series has been curated specifically for events marketing professionals to showcase the latest strategies, tools, and insights needed to effectively optimise your website.
Upcoming Sessions:
More dates and sessions will be announced very soon, watch this space!
All sessions are free to attend.
Catch up on previous webinar sessions here.
Maximise Your Event Budget: SEO vs PPC – What Works & When?
Episode three of our mini series with MCM.
Where should you invest for the biggest impact—SEO or PPC?
In this value-packed session, we shared our ideas on how to balance long-term organic growth with quick-win paid strategies.
Conversion & UX Power Hour: Landing Page Secrets for Better ROI
Episode two of our mini series with MCM.
Great campaigns deserve great landing pages. In this session we shared the secrets to building high-converting pages that boost ROI across SEO, PPC, and email.
From Click to Conversion: Optimising Event Campaigns Across Channels
Episode one of our mini series with MCM.
ASP's Jon Monk was joined by MCM's Tom McMahon. They shared practical advice on how SEO, PPC, and CRO can work together to drive exhibitor and attendee conversions.
Mastering UTM Tracking & GA4 Dashboards: Turn Event Marketing Data into Real Intelligence
UTM tracking is the foundation – but what you do with that data is what really matters. In this session, we showed you how to get clean, reliable insights out of your event marketing campaigns using UTM parameters and Google Analytics 4
The Optimisation Edge: How to Stay Ahead of the Competition In this webinar, we showed you how to improve conversions, boost organic traffic, and gain valuable insights into what your competitors are doing.
Optimisation 365: SEO & CRO Across the Events Life Cycle
Events don’t just happen—they live on through the content they create.
In this session we shared our tips for optimising your website's performance through strategic content reuse and archiving.
UX & CRO Fundamentals: Design for Conversion
During this session we explored the essentials of User Experience (UX) and Conversion Rate Optimization (CRO).
We shared the design principles that not only engage users but also drive conversions and looked a real-life website examples to demonstrate UX best practice.
Optimising Event Content to Drive 365 Engagement
Creating fresh content year-round can be a challenge. But what if your event's video and audio content - seminar sessions, keynote speeches, speaker interviews, testimonials and podcasts - could work harder for you?
In this session we share the benefits and the actions you need to take to create reusable marketing assets that can transform your 365 engagement strategy.
In this session we show you how to interpret the data, understand user intent and identify topics to optimise your event for maximum search engine visibility.
SEO Essentials: The Anatomy of Web-Page Optimisation In this session we looked at effective web page optimisation, from keyword research to on-page elements and technical optimisation techniques.
Excited about the possibilities AI brings to search optimisation and website management? In this session we looked at how to leverage AI not just for efficiency, but for creating SEO-friendly content that resonates with your audience and ranks well on search engines.
Uncovering Search Demand: Creating SEO-Friendly Content
In this session we talked about at how to leverage search demand data to craft compelling and SEO-friendly content for your event website.
Transform Speaker Content into SEO Gold
ASP's Jon Monk and Megan Martin from Sessionboard delve into the transformative potential of speaker content for SEO success.
How to give your event website UX Appeal
Halini Varela, Front End Developer at ASP talks us through the importance of good UX along with top tips for improving the interactions on your site.
In this constantly changing digital landscape we know how important it is to stay up-to-date with the latest trends in digital marketing for events, which we why we have created a digital learning hub for events marketers.
Check out our full programme of educational events from masterclasses to advice clinics, or have a read of our latest blogs.
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