Our webinar series has been curated specifically for events professionals to showcase the latest strategies, tools, and insights needed to effectively optimise your website.
The Schedule
All our optimisation webinars are free to attend. Check out the schedule below and book your place today!
If you've got a wish list of topics you'd like us to cover in future seasons drop us a line!
Optimising Video & Audio Content to Drive 365 Engagement
Tuesday 24 September 2024, 2:30pm BST
Creating fresh content year-round can be a challenge. But what if your event's video and audio content - seminar sessions, keynote speeches, speaker interviews, testimonials and podcasts - could work harder for you?
In this webinar, we’ll show you how to turn your existing video and audio into high-impact, reusable marketing assets that can form the basis of your 365 engagement strategy. Learn how to increase and enhance audience engagement using video transcripts, create compelling content summaries, and use this optimised material to promote your next event.
Discover how to extend the life of your current content, enhance brand authority, save time, boost your SEO, and increase your event’s visibility by using the content you already have.
If you've got a wish list of topics you'd like us to cover drop us a line!
Past Webinars
Catch up on previous sessions on demand.
SEO Insights: The Ultimate Guide to Google Search Console
In this session we show you how to interpret the data, understand user intent and identify topics to optimise your event for maximum search engine visibility.
SEO Essentials: The Anatomy of Web-Page Optimisation
In this session we looked at effective web page optimisation, from keyword research to on-page elements and technical optimisation techniques.
AI Unveiled: Practical Use in SEO
Excited about the possibilities AI brings to search optimisation and website management? In this session we looked at how to leverage AI not just for efficiency, but for creating SEO-friendly content that resonates with your audience and ranks well on search engines.
Uncovering Search Demand: Creating SEO-Friendly Content
In this session we talked about at how to leverage search demand data to craft compelling and SEO-friendly content for your event website.
Transform Speaker Content into SEO Gold
ASP's Jon Monk and Megan Martin from Sessionboard delve into the transformative potential of speaker content for SEO success.
How to give your event website UX Appeal
Halini Varela, Front End Developer at ASP talks us through the importance of good UX along with top tips for improving the interactions on your site.
Keen to find out more?
In this constantly changing digital landscape we know how important it is to stay up-to-date with the latest trends in digital marketing for events, which we why we have created a digital learning hub for events marketers.
Check out our full programme of educational events from masterclasses to advice clinics, or have a read of our latest blogs.