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We run regular sessions for events marketing professionals, covering what's actually changing in AI visibility, search and website performance right now.
Every session is free, practical and led by our own performance team.
Got a topic you'd like us to cover? Send it over, we're always planning ahead.
Is Your Event Invisible to AI?
Wednesday 30 September | 5pm BST
Ask ChatGPT, Gemini or Google's AI Overviews to recommend an event in your sector, and something comes back. Whether it's yours an whether the info is accurate the big questions.
The AI visibility space moves weekly, so this session covers what's changed recently. Jon Monk, Head of Performance at ASP, shows you exactly what to check, using tools you already have, with live audits of real events and a checklist you can run the same afternoon.
Can you Even Measure AI Visibility?
Tuesday 13 October | 3:30pm BST
What you can track for free, and what do the paid tools actually add?
You can track a surprising amount of your AI visibility yourself, for free, starting this week.
Jon Monk, Head of Performance at ASP, covers what to track, what the paid platforms genuinely add, and what to ask before spending any budget.
Catch up on previous webinar sessions here.
Why PPC and Paid Media Are a Strategic Necessity... And What Actually Makes Them Perform.
PPC and paid media sit at the heart of an event marketer's strategy - yet most paid media underperforms.
In this session ASP and Marketing Pro Group (MPG) looked at why fixing tracking, data and the customer journey matters more than adding budget, and how the right website foundations unlock real PPC performance.
Speakers:
AI Search Visibility: The Event Marketer’s Guide
AI is changing how audiences discover events - but visibility still starts with Google.
This webinar goes deeper into the practical steps every organiser can take to stay visible across Google and AI tools like ChatGPT, Perplexity and Claude.
You'll learn how to:
Make your website an information hub that AI engines understand
Keep high-value content working after the show ends
Turn sessions into searchable assets
Use topic pages, FAQs and strong profiles to increase relevance
Check how visible your event really is
Smarter Registration: How Embedded Forms Improve Conversions, Data & User Experience
Most event websites send visitors off to a third-party page to register - breaking the journey and losing valuable data.
In this session ASP’s Jon Monk was joined by JET’s Sophie Myers for a tour of Jonas Event Technology’s new embedded registration form which is designed to sit seamlessly within your ASP-hosted website.
Understand embedded registration can:
Improve user experience and trust
Boost conversion rates
Simplify analytics and campaign tracking
Streamline data between your website and registration system
Unlock the Power of Your Event Data: Turning GA4 Confusion into Clarity
Your event website holds the key to better marketing decisions - the kind that boost registrations, increase conversions and attract more exhibitor and sponsorship leads.
But if you can’t access or understand your data, you’re flying blind.
In this practical session, we showed you how to unlock the insights already hidden in your GA4 dashboards, helping you connect every campaign click and website visit back to measurable event ROI.
From Click to Connection: How to Maximise Attendee Conversions
ASP's Jon Monk was joined by CEO and Founder of Grip, Tim Groot - together they will shared how to create a seamless journey from the moment someone discovers your event to the moment they’re registered and ready to connect.
They covered how to:
Event Website Optimisation in an AI Era: From Keywords to Chatbots
AI is changing search. Let’s make sure it doesn’t leave your website behind.
In this hands-on workshop we shared the secrets to optimising your event website in the new AI-search landscape.
Instagram, Search & AI: The New Event Discovery Triangle
Instagram is evolving from a social platform into a powerful search tool, with posts now indexed by Google.
In this session we shared how search, social, and AI discovery are converging and what event marketers need to know.
Maximise Your Event Budget: SEO vs PPC – What Works & When?
Episode three of our mini series with MCM.
Where should you invest for the biggest impact—SEO or PPC?
In this value-packed session, we shared our ideas on how to balance long-term organic growth with quick-win paid strategies.
Conversion & UX Power Hour: Landing Page Secrets for Better ROI
Episode two of our mini series with MCM.
Great campaigns deserve great landing pages. In this session we shared the secrets to building high-converting pages that boost ROI across SEO, PPC, and email.
From Click to Conversion: Optimising Event Campaigns Across Channels
Episode one of our mini series with MCM.
ASP's Jon Monk was joined by MCM's Tom McMahon. They shared practical advice on how SEO, PPC, and CRO can work together to drive exhibitor and attendee conversions.
Mastering UTM Tracking & GA4 Dashboards: Turn Event Marketing Data into Real Intelligence
UTM tracking is the foundation – but what you do with that data is what really matters. In this session, we showed you how to get clean, reliable insights out of your event marketing campaigns using UTM parameters and Google Analytics 4
The Optimisation Edge: How to Stay Ahead of the Competition In this webinar, we showed you how to improve conversions, boost organic traffic, and gain valuable insights into what your competitors are doing.
Optimisation 365: SEO & CRO Across the Events Life Cycle
Events don’t just happen—they live on through the content they create.
In this session we shared our tips for optimising your website's performance through strategic content reuse and archiving.
UX & CRO Fundamentals: Design for Conversion
During this session we explored the essentials of User Experience (UX) and Conversion Rate Optimization (CRO).
We shared the design principles that not only engage users but also drive conversions and looked a real-life website examples to demonstrate UX best practice.
Optimising Event Content to Drive 365 Engagement
Creating fresh content year-round can be a challenge. But what if your event's video and audio content - seminar sessions, keynote speeches, speaker interviews, testimonials and podcasts - could work harder for you?
In this session we share the benefits and the actions you need to take to create reusable marketing assets that can transform your 365 engagement strategy.
In this session we show you how to interpret the data, understand user intent and identify topics to optimise your event for maximum search engine visibility.
SEO Essentials: The Anatomy of Web-Page Optimisation In this session we looked at effective web page optimisation, from keyword research to on-page elements and technical optimisation techniques.
Excited about the possibilities AI brings to search optimisation and website management? In this session we looked at how to leverage AI not just for efficiency, but for creating SEO-friendly content that resonates with your audience and ranks well on search engines.
Uncovering Search Demand: Creating SEO-Friendly Content
In this session we talked about at how to leverage search demand data to craft compelling and SEO-friendly content for your event website.
Transform Speaker Content into SEO Gold
ASP's Jon Monk and Megan Martin from Sessionboard delve into the transformative potential of speaker content for SEO success.
How to give your event website UX Appeal
Halini Varela, Front End Developer at ASP talks us through the importance of good UX along with top tips for improving the interactions on your site.
In this constantly changing digital landscape we know how important it is to stay up-to-date with the latest trends in digital marketing for events, which we why we have created a digital learning hub for events marketers.
Check out our full programme of educational events from masterclasses to advice clinics, or have a read of our latest blogs.
Drop in your details and we'll send you a free Homepage SEO & UX Review!