Our webinar series has been curated specifically for events professionals to showcase the latest strategies, tools, and insights needed to effectively optimise your website.
The Schedule
Back Soon!
We're taking a short break over the summer but will be back very soon with more webinars focussing on how to optimise your event website.
If you've got a wish list of topics you'd like us to cover drop us a line!
Past Webinars
Catch up on previous sessions, on demand.
SEO Insights: The Ultimate Guide to Google Search Console
SEO insights are a powerful source of data allowing you to understand how people search for your event online. In this session we show you how to interpret the data, understand user intent and identify topics to optimise your event for maximum search engine visibility.
SEO Essentials: The Anatomy of Web-Page Optimisation
In this ever-changing digital landscape, mastering the art of SEO is essential for event marketing professionals. In this session we looked at effective web page optimisation, from keyword research to on-page elements and technical optimisation techniques.
Uncovering Search Demand: Creating SEO-Friendly Content
In this session we looked at how to leverage search demand data to craft compelling and SEO-friendly content for your event website.
AI Unveiled: Practical Use in SEO
Excited about the possibilities AI brings to search optimisation and website management? In this session we looked at how to leverage AI not just for efficiency, but for creating SEO-friendly content that resonates with your audience and ranks well on search engines.
Transform Speaker Content into SEO Gold
ASP's Jon Monk and Megan Martin from Sessionboard delve into the transformative potential of speaker content for SEO success.
How to give your event website UX Appeal
Halini Varela, Front End Developer at ASP talks us through the importance of good UX along with top tips for improving the interactions on your site.
Keen to find out more?
In this constantly changing digital landscape we know how important it is to stay up-to-date with the latest trends in digital marketing for events, which we why we have created a digital learning hub for events marketers.
Check out our full programme of educational events from masterclasses to advice clinics, or have a read of our latest blogs.