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Extras for your website

We understand that you want to get the best out of your website, so here are a few pointers on some extra elements that can help.

Search Engine Optimisation

Search Engine Optimisation (SEO), is a crucial part of an event marketers digital strategy allowing you to maximise the potential of your exhibition or conference and achieve greater success in terms of participation, attendance and overall impact. 

Global SEO

You can set general SEO settings in ShowOff here:

  • Settings > SEO Settings
  • Complete as much as you can.

Individual Page SEO

To set up specific SEO on a Page, go to the page in question.

  • Click Page Option Button at the bottom of the page you are editing.Go to the SEO tab
  • Complete the Meta Title & Meta Description
  • Submit

As experts in building, designing and optimising event websites we are here to help with a range of options to support you in your SEO strategy delivery.
Find out more below:

SEO for Events    SEO Masterclass

Website Metrics to Track for Growth

Website metrics let you know how visitors are engaging with your site. 
You can set up any external tracking platform such as Google Analytics, Google Tag Manager, Facebook Pixelcode, Hotjar etc very easily.

Once you have set up your account with your prefered supplier and received the tracking code simply follow the instruction in your code as to where to place them.

  • Go to Settings > Site Settings > Global HTML
  • Follow the instruction in your code as to where to place them, ie in the <HEAD> or <BODY> section
  • Submit


Do you need help managing and monitoring your event website's data? We can help you find hidden opportunities and increase the profitability of your website by making your data more visible and useful. 

Data is Power

Cookie Policy

As we're sure you know, the regulatory landscape surrounding data privacy is constantly evolving. The heightened emphasis on user control over cookies is not just down to CMv2 but also the EU's General Data Protection Regulation (GDPR).

Complying with current regulations demands a customised cookie consent solution. We highly recommend you conduct your own due diligence on providers who can offer a solution tailored to your website and target audience. While we don't offer a solution we can help you with suggestions of reputable providers (although we are legally prevented from making recommendations).

Have a look at our website's Cookie Policy by clicking on the icon in the bottom left of this website Cookie Policy

Find a Cookie Policy Partner

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Ready to Get Started?

Drop in your details and we'll get in touch with everything you need to know—including a free demonstration—we're sure you'll love it!

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