Tips for creating a better user experience in your event website
What is UX?
User Experience (UX) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.
Our UX Tips
10 key areas to focus on an event website
- Call to actions in the same place
- Font type/colour and weight
- Don’t make them have to learn new behaviours
- Order is key - Prioritise important content
- Use a simple layout
- No dead ends - continuous user journey
- Create a seamless experience
- Simple navigation is a must. No hidden links
- Hierarchy shouldn’t be more than 3 levels (2 is recommended)
- If the user finds it difficult to find what they are looking for they will leave
- No more than 6 main menu items
- Keep menu items short and on one line
- Sticky menus are good
- Make the most important content prominent and stand out
- Ensure Call to Actions are always visible and accessible
- Width of paragraph text should be 50 to 75 characters per line
- Avoid hiding content behind forms
- Keep pages short - No jargon
- Be aware of 'banner blindness'
- Avoid icons that require a key
- Simplicity is key
- Use a minimal colour palette
- Pick one stand out colour for your call to actions
- Contrast is important for readability
- What are the user goals? – do they differ from your own?
- Adopt a persona – Visitor? Exhibitor?
- Use the persona to set your language and writing style
- Use common website patterns and behaviours
- Buttons should look like buttons
- Navigation should look like navigation
- Links should look like links
- Do not try and reinvent – For example: “Contact Us”
Above the fold
- Although it’s important to have the priority content at the top, users will scroll if it is obvious that there is content below
- Do not be afraid to have content cutting off the fold
- Also remember that with multiple devices and screen sizes the fold will NEVER be in the same place
Sliders & Carousels
- Carousels are a great way of displaying an overview of content (exhibitors, sponsors or speakers) but do not rely on them for click through, as users will often only focus on one thing.
- Drop off rate is huge after the first slide, so again do not rely on them for clicks. Keep your important content on the first slide.
- There is a 1cm by 1cm minimum touch target area
- Don’t use vertically scrolling for anything other than page scrolling
- Avoid hiding content behind hover states
- When writing content for your website, always consider reading it on a mobile
- Assume the mobile user will only ever access the site via mobile
- Consider mobile device usage is projected to double in the next year