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By Jon Benjamin, CEO In August I'll be in Seattle at the SISO Leadership Conference (18 - 20 August 2026) hosting a conversation with Shanna Allen of CloserStill Media. Here's why I think this is one ... -
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Practical, no-redesign fixes for conference websites, from making keynote pages do more selling work to tightening registration friction. Small changes that add up to better delegate conversion and st ... -
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Discover what your event marketing data is telling you - and how to turn hidden insights into confident budget decisions, better conversions and measurable ROI. Learn which metrics high-performing eve ... -
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Introducing the Stacked Seminar Layout.
13 May 2026A new agenda layout for ShowOff clients, Stacked organises multi-day sessions by date and time, helping attendees find what they need and giving organisers more control over the conference experience. -
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AI is transforming how exhibitor profiles are created and managed. Discover how automated, high-quality content can improve completion rates, boost search visibility and turn event websites into stron ... -
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ASP launches AI Profile Builder to improve exhibitor content and event website performance
21 Apr 2026ASP has launched EZone AI Assist, an AI-powered profile builder that generates high-quality exhibitor content automatically. By improving profile completion and content consistency, it helps event web ... -
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Exhibitor profiles are more than a directory feature. Find out why they're one of the most important content and performance assets on your event website - and how to get more from them. -
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Paid event registration doesn’t start at the form. Discover how your event website builds trust, drives intent, and improves conversion before users ever reach checkout. -
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Why PPC and Paid Media Are a Strategic Necessity... And What Actually Makes Them Perform.
17 Feb 2026PPC and paid media sit at the centre of event growth strategies - but increasing spend alone will not improve performance. In this session, ASP and MPG explore why so many paid campaigns underperform, ... -
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AI tools are already influencing how events are shortlisted across Google AI experiences, ChatGPT and Perplexity. Our AI Visibility Snapshot reveals how discoverable your event really is, highlighting ... -
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Multilingual websites are now one of the fastest ways to grow international reach, exhibitor leads and visitor conversions. Here’s why multilingual matters in 2026 – and what it takes to get it right. -
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ASP at AEO Forums 2026: Beyond the Algorithm
27 Jan 2026ASP is heading to AEO Forums 2026 to join the conversation on what makes great event marketing today. From search visibility and storytelling to performance-led event websites, we’ll be sharing practi ... -
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