News & Views

There are a lot of Ai frogs to kiss out there before you find your prince. To save you time, money and lip balm, here are ASP’s recommended Ai platforms to make your event marketing life easier and mo ...

Effective keyword research is a crucial first step in your SEO strategy which is why when it comes to looking to optimising your website, choosing the right keyword research tool can make all the diff ...

SEO Expert, Jon Monk, shares his top tips for using Google Search Console to understand how people search for, and find, your events website. 

ASP's Patricia Nygaard joined delegates from across the events industry in Chicago for the Lippman Connects Attendee Acquisition Roundtable conference. Here are her highlights and insights from the da ...

The insights captured in GA4 can truly make the difference between thriving or failing digital marketing campaigns. We're here to show you how to make GA4 easier to use so you can leverage the fantast ...

Events industry marketing campaigns are fast-paced and demanding with a constantly rotating communications cycle. Pay-per-click (PPC) ads have become a fundamental part of those marketing campaigns, b ...

By Jon Monk Having a strong online presence is crucial for every event. However, some websites choose to operate exclusively with subdomains, such as event1.example.com and event2.example.com, without ...

In our latest webinar we focused on the SEO marketing essentials you need to successfully optimise your events website. Here's our summary of the tips and tricks you need to boost the organic search t ...

For the second year running, we are honoured to win both the Service Supplier of the Year and Supplier Team of the Year at the AEO Excellence Awards.

In a recent webinar, Jon Monk from ASP shared invaluable insights into the foundations of SEO, specifically tailored for event marketers. The session covered essential SEO techniques, from understandi ...

Award-winning website specialists ASP are heading to Washington D.C. for ECEF 2024, to reveal how event and convention organizers can get their best bang for buck when turning online traffic into incr ...

In the digital era, where information overload is commonplace, ensuring your event cuts through the noise and grabs attention is paramount. Search Engine Optimisation (SEO) emerges as a pivotal strate ...

Excited about the possibilities AI brings to search optimisation and website management? In our latest webinar (hosted on 23 April 2024) we looked at how to leverage AI not just for efficiency, but fo ...

Setting up a new event and thinking about what domain name to buy? STOP. It might be a smarter choice to use your existing domain. Read on to find out why.

The impact of Artificial Intelligence (AI) on search is a topic of much debate and speculation within the digital marketing and technology sectors. As AI technologies continue to evolve, their influen ...

Event website specialists, ASP, target further expansion across North America and beyond following record USA growth

Ahead of speaking at the Women in Exhibitions UK webinar on 'How to give your event website UX appeal. ASP's Halini Varela gave us the lowdown on the importance of good User Experience (UX) for your w ...

Google's March update prioritises quality and originality, marking a crucial shift for how events websites appear in search results. ASP's Jon Monk gives us the the full lowdown including its impact o ...

As of 6th March 2024, Google will no longer allow any data collection from new users in the European Economic Area (EEA) for websites that haven't implemented Google Consent Mode v2 (CMv2). Read on fo ...

In today's digital age, the visibility of your event website on search engines like Google is paramount. However, Search Engine Optimisation (SEO) can often seem like a dark art to those unfamiliar wi ...