Arran Coole
Chair
Meet Arran ‘The Tree Guy' Coole. Arran is the ‘A' in ASP and has been flying the flag for the company as the CEO since 1997.
He is the heart and soul of the company's culture with his humorous and relaxed nature, but when it comes to protecting the planet, Arran's passion is set alight as he is the driving force behind the ‘Million Tree Campaign'. This campaign encourages the events industry to join forces to plant more trees across the world to offset carbon emissions.
Whilst the birth of ASP was one of Arran's proudest moments (closely followed by selling a toaster to Michael Caine), he states that his biggest achievement so far is his beautiful daughter Ivy.