Jon leads the Attendee Growth Services at ASP, focusing on search engine optimisation (SEO), conversion rate optimisation (CRO), and data analysis for events since January 2022.
His role involves improving website's search engine rankings and enhancing user experience. More importantly, Jon works directly with event clients to boost their SEO rankings and ensure they stand out online.
Collaborating with the development team, Jon has also further improved the ASP ShowOff platform optimisation for search engines. He devises specific strategies for each event, aiming for effectiveness and impact.
Part of his job also involves educating clients on creating SEO-friendly content, aiding them in achieving better results now and building their capabilities for the future.
Jon's goal is to assist ASP's event clients in growing and succeeding, ensuring they attract more attendees.
Outside of work, Jon supports Tottenham Hotspur, enjoys rock concerts, and loves eating hot curry!