Jon leads the Performance team at ASP, helping event organisers turn their websites into high-performing, data-driven marketing assets.
He specialises in Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), and data analytics, working closely with organisers to increase organic visibility, improve user experience, and maximise conversions across all marketing channels.
By implementing targeted SEO and CRO strategies, Jon’s team helps event websites attract the right visitors, convert them more effectively, and build year round digital engagement.
As part of his role, Jon also trains and advises clients on creating SEO friendly content, technical optimisation, and performance reporting, giving marketing teams the confidence and tools to manage their own ongoing growth.
Speaking
Jon regularly speaks at leading industry events, sharing practical insights on event website optimisation, analytics, and AI driven content strategies:
🎤 International Confex
🎤 EN Indy Expo
Outside of work, Jon supports Tottenham Hotspur, enjoys painting (art, not walls), loves live music, and is always in search of the perfect hot curry.
📧 If you’d like to speak with Jon about improving your event website’s performance, contact him at jon.monk@asp.events or connect on LinkedIn.
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10 Blog Ideas to Fuel Year-Round Event Content
10 Dec 2025This guide shares 10 simple, high-impact blog ideas you can publish before, during and after your event to boost organic traffic, build topic authority, and improve your discoverability across search ... -
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Embedded registration is fast becoming one of the biggest opportunities in event marketing. ASP’s Jon Monk and Jonas Event Technology’s Sophie Myers reveal why keeping your registration form on your w ... -
Event: Event Tech Live Speaker: Jon Monk Date: 13 November 2025 Quick Read Summary This session explored how event organisers can keep their websites visible as artificial intelligence becomes a m ... -
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Why Content Matters More Than Ever, and How Event Marketers Can Stay Visible in the Age of AI
06 Nov 2025By Jon Monk, Head of Performance If your event isn’t visible online, it’s invisible to your market. And in 2025, visibility means content, not just any content, but authoritative, optimised, trustwo ... -
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Does AI know your event exists? Join ASP at Event Tech Live 2025 to make sure your event gets found.
24 Oct 2025AI search is reshaping event discovery. Test your visibility live, see our new AI-powered Exhibitor Zone and learn how to stay found at Event Tech Live. -
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Beyond the Event: Year-Round Community Building Through Digital Event Marketing
17 Oct 2025 Jon Monk - Head of PerformanceStrategic event marketing transforms single-day shows into year-round communities through authentic content, consistent engagement, and digital ecosystems that maintain audience connection between eve ... -
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If GA4 still feels like a mystery, you’re not alone. In this practical session, ASP’s Head of Performance, Jon Monk, breaks down how event marketers can finally make sense of their analytics. Learn ho ... -
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ASP at the EN Indy Conference & Awards 2025
07 Oct 2025ASP is proud to be taking part in this year’s EN Indy Expo & Awards, on Friday 17 October 2025. As long-time supporters of the independent events community, we’re excited to join organisers, marketers ... -
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Event registration is where marketing success is won or lost. In this webinar summary, ASP’s Jon Monk and Grip’s Tim Groot share proven strategies to streamline forms, boost conversions, and turn more ... -
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Webinar Summary: Event Website Optimisation in an AI Era
27 Aug 2025 Jon Monk | Head of Performance | ASPSearch is evolving fast. Google still drives the majority of traffic, but AI platforms like ChatGPT and Copilot are changing how audiences discover events - and how they expect answers. In this webina ... -
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Instagram posts now appear in Google search results. This game-changing update means event marketers must rethink their content strategy to leverage Instagram, AI discovery, and SEO for year-round gro ... -
Instagram SEO: A Game-Changer for Event Marketing
09 Jul 2025 Jon Monk - Head of PerformanceInstagram's July 2025 search indexing update transforms social media posts into discoverable SEO assets, offering exhibition and conference marketers new opportunities for year-round audience engageme ... -
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Cut PPC Costs in Half With a Strong SEO Strategy
25 Jun 2025Cut PPC Costs in Half With a Strong SEO Strategy. Paid ads can deliver quick wins - but if your website isn’t optimised, you’re wasting budget. In this blog, ASP’s Head of Optimisation Jon Monk shares ... -
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By: Jon Monk - Head of Optimisation & Performance Date: 24th June 2025 Estimated Read Time: 4–5 minutes Topics: Event content strategy • Post-show engagement • SEO for event websites • Repurposing A ... -
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By: Jon Monk - Head of Optimisation & Performance Date: 16th June 2025 Estimated Read Time: 5–6 minutes Topics: AI Mode for event websites • Google's AI Overviews • Future of search • Event SEO strate ... -
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By: Jon Monk - Head of Optimisation & Performance Date: 14th May 2025 Estimated Read Time: 4–5 minutes Topics: Event content strategy, Post-show engagement, SEO for event websites, Repurposing AV co ... -
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Event SEO Essentials Powered by AI: Turning Your Website into a Year-Round Traffic Engine
29 Apr 2025 ASPEvent: Women in Exhibitions Webinar Date: 29 April 2025 Speakers: Jon Monk Estimated Read Time: 10–11 minutes Quick Summary In this deep-dive blog version of Jon Monk’s webinar for Women in Exhibi ... -
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From Click to Conversion: Digital Marketing & Landing Page Optimisation for Events
25 Apr 2025 Jon Monk, Head of Optimisation & PerformanceEvent: ASP + MCM Joint Webinar Series Date: 23 April 2025 Speakers: Jon Monk (ASP) & Tom McMahon (MCM) Estimated Read Time: 8–10 minutes Introduction: Bridging the Gap Between Digital Ads and Even ...