Jon leads the Performance team at ASP, helping event organisers turn their websites into high-performing, data-driven marketing assets.
He specialises in Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), and data analytics, working closely with organisers to increase organic visibility, improve user experience, and maximise conversions across all marketing channels.
By implementing targeted SEO and CRO strategies, Jon’s team helps event websites attract the right visitors, convert them more effectively, and build year round digital engagement.
As part of his role, Jon also trains and advises clients on creating SEO friendly content, technical optimisation, and performance reporting, giving marketing teams the confidence and tools to manage their own ongoing growth.
Speaking
Jon regularly speaks at leading industry events, sharing practical insights on event website optimisation, analytics, and AI driven content strategies:
🎤 International Confex
🎤 EN Indy Expo
Outside of work, Jon supports Tottenham Hotspur, enjoys painting (art, not walls), loves live music, and is always in search of the perfect hot curry.
📧 If you’d like to speak with Jon about improving your event website’s performance, contact him at jon.monk@asp.events or connect on LinkedIn.
Jon's Articles
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Changing your domain name can be one of the most critical SEO decisions you'll ever make. We’ll walk through what’s at stake and the right way to handle a domain change.
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Here's how to check in 2 minutes whether your website has SEO value...
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Find out everything you need to know about cookie compliance - why it matters to your event website and how it affects your data.
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Optimising video files before uploading is crucial for fast load times, SEO, and a smooth user experience. Read out guide to find out what you need to do...
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In their native format, YouTube videos can slow down your website due to excessive scripts and 3rd party tracking. Here's how to make simple tweaks to increase your webpage's speed.
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A summary of Jon Monk's session at International Confex 2025. Beyond the Event: Using show content to make your website a 365 lead machine.
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Award-winning event website specialists, ASP, will return to International Confex on 26-27 February 2025 at ExCel London.
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Our guide to using competitor insights to optimise your event website.
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Feeling overwhelmed by your to-do list this January? Start small. Here are three ways you can improve your event website without adding to your stress.
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Unlock the secret to year-round traffic and conversions for your event website. Learn how to optimise for the topics your event covers, transform event content into SEO gold, and engage your audience ...
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Creating a conference website that truly converts goes beyond just driving traffic; it’s about ensuring every element—from SEO to UX and accessibility—works seamlessly to engage delegates, attendees a ...
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Your homepage is often the first impression visitors have of your website, making it a critical touchpoint in converting browsers into engaged users or potential leads. Take a look at our simple check ...
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In our latest ASP webinar, Head of Search Performance Jon Monk shared insights on User Experience (UX) and Conversion Rate Optimisation (CRO) tailored specifically for events websites. Jon highlighted ...
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7 min read: Read our guide for leveraging the rich content generated onsite during your event—keynotes, panel discussions, and product demos. We'll show you how you can significantly boost your search ...
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By Jon Monk | Head of Search Performance Estimated Reading Time: 8-10 minutes Potential Impact: Very High Overview. Optimising your event website for search engines is a powerful way to attract new ...
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By Jon Monk | Head of Search Performance Estimated Reading Time: 10-12 minutes Potential Impact: Very High In this article, we explore how to get the most out of your event content by capturing, org ...
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Effective keyword research is a crucial first step in your SEO strategy which is why when it comes to looking to optimising your website, choosing the right keyword research tool can make all the diff ...
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SEO Expert, Jon Monk, shares his top tips for using Google Search Console to understand how people search for, and find, your events website.
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