Jon leads the Performance team at ASP, helping event organisers turn their websites into high-performing, data-driven marketing assets.
He specialises in Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), and data analytics, working closely with organisers to increase organic visibility, improve user experience, and maximise conversions across all marketing channels.
By implementing targeted SEO and CRO strategies, Jon’s team helps event websites attract the right visitors, convert them more effectively, and build year round digital engagement.
As part of his role, Jon also trains and advises clients on creating SEO friendly content, technical optimisation, and performance reporting, giving marketing teams the confidence and tools to manage their own ongoing growth.
Speaking
Jon regularly speaks at leading industry events, sharing practical insights on event website optimisation, analytics, and AI driven content strategies:
🎤 International Confex
🎤 EN Indy Expo
Outside of work, Jon supports Tottenham Hotspur, enjoys painting (art, not walls), loves live music, and is always in search of the perfect hot curry.
📧 If you’d like to speak with Jon about improving your event website’s performance, contact him at jon.monk@asp.events or connect on LinkedIn.
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Website Wins – 3 simple ways to improve your site in 2025!
20 Jan 2025 Jon Monk, Head of Optimisation & PerformanceFeeling overwhelmed by your to-do list this January? Start small. Here are three ways you can improve your event website without adding to your stress. -
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Optimisation 365 - SEO & CRO Across the Events Life Cycle
26 Nov 2024 Jon Monk, Head of Optimisation & PerformanceUnlock the secret to year-round traffic and conversions for your event website. Learn how to optimise for the topics your event covers, transform event content into SEO gold, and engage your audience ... -
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Optimising Your Conference Website
11 Nov 2024 Jon Monk, Head of Optimisation & PerformanceCreating a conference website that truly converts goes beyond just driving traffic; it’s about ensuring every element—from SEO to UX and accessibility—works seamlessly to engage delegates, attendees a ... -
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Website Home Page: A User Experience (UX) Checklist
04 Nov 2024 Jon Monk, Head of Optimisation & PerformanceYour homepage is often the first impression visitors have of your website, making it a critical touchpoint in converting browsers into engaged users or potential leads. Take a look at our simple check ... -
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UX & CRO Fundamentals for Events Websites - Webinar Summary
29 Oct 2024 Jon Monk, Head of Optimisation & PerformanceIn our latest ASP webinar, Head of Search Performance Jon Monk shared insights on User Experience (UX) and Conversion Rate Optimisation (CRO) tailored specifically for events websites. Jon highlighted ... -
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How to Transform Your Event Content into Year-Round Engagement: Boosting Social, Email, and SEO for 365 Traffic
24 Sept 2024 Jon Monk, Head of Optimisation & Performance7 min read: Read our guide for leveraging the rich content generated onsite during your event—keynotes, panel discussions, and product demos. We'll show you how you can significantly boost your search ... -
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How Optimising Your Event Website Can Boost Attendance, Revenue, and Long-Term Success
17 Sept 2024 Jon Monk, Head of Optimisation & PerformanceBy Jon Monk | Head of Search Performance Estimated Reading Time: 8-10 minutes Potential Impact: Very High Overview. Optimising your event website for search engines is a powerful way to attract new ... -
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Maximising Event Impact: A Comprehensive Guide to Leveraging Event Content for Long-Term Success
16 Sept 2024By Jon Monk | Head of Search Performance Estimated Reading Time: 10-12 minutes Potential Impact: Very High In this article, we explore how to get the most out of your event content by capturing, org ... -
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Effective keyword research is a crucial first step in your SEO strategy which is why when it comes to looking to optimising your website, choosing the right keyword research tool can make all the diff ... -
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Top Tips for Using Google Analytics (GA4) to Gain Insights into your Event Website's Performance
01 Jul 2024 Mark TownsThe insights captured in GA4 can truly make the difference between thriving or failing digital marketing campaigns. We're here to show you how to make GA4 easier to use so you can leverage the fantast ... -
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Events industry marketing campaigns are fast-paced and demanding with a constantly rotating communications cycle. Pay-per-click (PPC) ads have become a fundamental part of those marketing campaigns, b ... -
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By Jon Monk Having a strong online presence is crucial for every event. However, some websites choose to operate exclusively with subdomains, such as event1.example.com and event2.example.com, without ... -
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In our latest webinar we focused on the SEO marketing essentials you need to successfully optimise your events website. Here's our summary of the tips and tricks you need to boost the organic search t ... -
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Uncovering Search Demand: Creating SEO-Friendly Content for your Website - Webinar Summary
22 May 2024In a recent webinar, Jon Monk from ASP shared invaluable insights into the foundations of SEO, specifically tailored for event marketers. The session covered essential SEO techniques, from understandi ... -
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Maximising Event Visibility Through SEO: An In-depth Strategy Guide
29 Apr 2024 Jon Monk, Head of Search Performance at ASPIn the digital era, where information overload is commonplace, ensuring your event cuts through the noise and grabs attention is paramount. Search Engine Optimisation (SEO) emerges as a pivotal strate ... -
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Excited about the possibilities AI brings to search optimisation and website management? In our latest webinar (hosted on 23 April 2024) we looked at how to leverage AI not just for efficiency, but fo ... -
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Why Hosting Your New Event on Your Current Domain Could Save You Thousands!
15 Apr 2024 Jon Monk - Head of Search PerformanceSetting up a new event and thinking about what domain name to buy? STOP. It might be a smarter choice to use your existing domain. Read on to find out why.