Jon Monk
Head of Performance
Jon leads the Performance team at ASP, helping event organisers turn their websites into high-performing, data-driven marketing assets.
He specialises in Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), and data analytics, working closely with organisers to increase organic visibility, improve user experience, and maximise conversions across all marketing channels.
By implementing targeted SEO and CRO strategies, Jon’s team helps event websites attract the right visitors, convert them more effectively, and build year round digital engagement.
As part of his role, Jon also trains and advises clients on creating SEO friendly content, technical optimisation, and performance reporting, giving marketing teams the confidence and tools to manage their own ongoing growth.
Speaking
Jon regularly speaks at leading industry events, sharing practical insights on event website optimisation, analytics, and AI driven content strategies:
🎤 International Confex
🎤 EN Indy Expo
Outside of work, Jon supports Tottenham Hotspur, enjoys painting (art, not walls), loves live music, and is always in search of the perfect hot curry.
📧 If you’d like to speak with Jon about improving your event website’s performance, contact him at jon.monk@asp.events or connect on LinkedIn.
Jon's Articles
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Top Tips for Using Google Analytics (GA4) to Gain Insights into your Event Website's Performance
01 Jul 2024 Mark TownsThe insights captured in GA4 can truly make the difference between thriving or failing digital marketing campaigns. We're here to show you how to make GA4 easier to use so you can leverage the fantast ... -
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Events industry marketing campaigns are fast-paced and demanding with a constantly rotating communications cycle. Pay-per-click (PPC) ads have become a fundamental part of those marketing campaigns, b ... -
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By Jon Monk Having a strong online presence is crucial for every event. However, some websites choose to operate exclusively with subdomains, such as event1.example.com and event2.example.com, without ... -
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In our latest webinar we focused on the SEO marketing essentials you need to successfully optimise your events website. Here's our summary of the tips and tricks you need to boost the organic search t ... -
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Uncovering Search Demand: Creating SEO-Friendly Content for your Website - Webinar Summary
22 May 2024In a recent webinar, Jon Monk from ASP shared invaluable insights into the foundations of SEO, specifically tailored for event marketers. The session covered essential SEO techniques, from understandi ... -
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Maximising Event Visibility Through SEO: An In-depth Strategy Guide
29 Apr 2024 Jon Monk, Head of Search Performance at ASPIn the digital era, where information overload is commonplace, ensuring your event cuts through the noise and grabs attention is paramount. Search Engine Optimisation (SEO) emerges as a pivotal strate ... -
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Excited about the possibilities AI brings to search optimisation and website management? In our latest webinar (hosted on 23 April 2024) we looked at how to leverage AI not just for efficiency, but fo ... -
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Why Hosting Your New Event on Your Current Domain Could Save You Thousands!
15 Apr 2024 Jon Monk - Head of Search PerformanceSetting up a new event and thinking about what domain name to buy? STOP. It might be a smarter choice to use your existing domain. Read on to find out why. -
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How will Artificial Intelligence (AI) Impact Search for Events?
02 Apr 2024 Jon Monk - Head of Search PerformanceThe impact of Artificial Intelligence (AI) on search is a topic of much debate and speculation within the digital marketing and technology sectors. As AI technologies continue to evolve, their influen ... -
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Google's Core Update (March 2024) - A Fresh Take on Quality for Events
11 Mar 2024 Jon Monk - Head of Search PerformanceGoogle's March update prioritises quality and originality, marking a crucial shift for how events websites appear in search results. ASP's Jon Monk gives us the the full lowdown including its impact o ... -
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Google Consent Mode v2 - Keeping Your Event Attendees Informed and Engaged
06 Mar 2024 Jon Monk - Head of Search PerformanceAs of 6th March 2024, Google will no longer allow any data collection from new users in the European Economic Area (EEA) for websites that haven't implemented Google Consent Mode v2 (CMv2). Read on fo ... -
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Empowering Event Marketers with SEO Mastery
27 Feb 2024 Jon Monk - Head of Search PerformanceIn today's digital age, the visibility of your event website on search engines like Google is paramount. However, Search Engine Optimisation (SEO) can often seem like a dark art to those unfamiliar wi ... -
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How to make your event website SEO good – the ultimate guide
26 Feb 2024 Jon Monk - Head of Search PerformanceIn the ever-evolving digital landscape, the significance of SEO for event websites cannot be overstated. Whether you're organising a tech conference, a music festival, or a business seminar, the visib ... -
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In video... Transform Speaker Content into SEO Gold: Uncover the Secrets of Search Engine Success
09 Jan 2024 Jon Monk - Head of Search PerformanceTransform Speaker Content into SEO Gold: Uncover the Secrets of Search Engine Success. This free-to-attend webinar took place on 31 January 2024 (2:30pm GMT) with ASP's Jon Monk and Sessionboard's Meg ... -
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How to keep your event website SEO happy when using AI generated content
10 Oct 2023 Jon Monk - Head of Search PerformanceOver-using AI can harm your website’s search engine ranking. With a little help from Bard (Google’s AI tool), our Digital Marketing and SEO specialist Jon Monk gives his top tips. -
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Google Optimize is Retired – Understanding the implications for your website A/B testing and conversion rate optimisation.
02 Oct 2023 ASP EventsYou may have already heard that Google Optimize, along with its along with its premium version Optimize 360, will be retired on September 30, 2023. We look at what that means for your A/B Testing prog ... -
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ASP's Dan Pacitti and Max Your Web's Jon Monk give their top SEO tips for making your event website search engine friendly. 1. Know your target keywords Dan says: “The single biggest issue with most ... -
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ASP's Software Impresses Leading SEO Expert
03 May 2022 Jamie WallisA leading expert in Search Engine Optimisation (SEO) has declared that ASP is number one in the exhibition industry for creating SEO smart websites. Under the guidance of our highly experienced CTO Da ...
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