• ASP has launched a major upgrade to its integrations framework, giving event organisers access to pre-built integrations with the best-in-class software
• The new framework delivers real-time data flows and seamless connections, removing previous limitations and putting event organisers fully in control of their tech stacks
   

16 SEPTEMBER, LONDON: ASP, the leading event website specialist, has launched a major upgrade to its integrations framework, delivering a technology leap for global event organisers and providing instant access to hundreds of pre-built integrations with best-in-class software.

The development represents a significant repositioning for ASP, offering organisers instant implementation, real-time data transfers, and, for the first time, seamless integration with any technology provider. From Salesforce and top-tier CRMs to the full spectrum of event tech platforms, the upgraded framework removes previous limitations, giving organisers unprecedented freedom of choice and control.

Trusted by global event leaders such as Informa, Clarion, CloserStill, Dubai World Trade Centre, Hannover Fairs Australia, Nineteen Group, Arc, Montgomery Group, and William Reed, ASP’s framework delivers faster deployments, real-time updates, stronger security, reduced troubleshooting and the flexibility to build wider, more powerful and future-proofed tech stacks.

In response to growing demand for integration capabilities, the framework also introduces a marketplace of pre-built integrations, giving organisers flexibility and autonomy through a self-service option while allowing ASP to continue adding new technologies as required. Websites of any size can push and pull data automatically across systems - reducing manual work, improving accuracy and making it easier than ever to innovate.

Jon Benjamin, CEO of ASP, said: “This is truly one of the most important developments we’ve ever made. Our decision was driven by two things: first, staying at the forefront of our industry requires seamless integration with every best-in-class technology. Second, demand for integrations has exploded over the last year and organisers now expect speed, flexibility and scale as standard.

“We’re giving event organisers true choice and access, including hundreds of pre-built integrations, putting the power directly in their hands. Integrations should be ‘set and forget’ - configure them once and they just work. With this new framework, organisers have the freedom to build the best tech stacks possible, without compromise, while streamlining workflows, improving accuracy and enabling innovation across every system they use.”

With decades of expertise in managing complex, large-scale event websites, ASP’s integrations framework ensures seamless connections with any technology, strengthening its position as the trusted specialist partner for global event technology.