The AEO Forums return once again on 26 January 2024 at the Business Design Centre, London. This year the theme is "The power in you" - the day itself is designed to help attendees unlock their potential, providing the tools and knowledge for personal growth.

Team ASP are delighted to have been invited to speak in the Marketing Stream (the forum itself is a three-stream event covering ops, marketing & sales) where we’ll be looking at the topic of human behaviour and user experience.

Have you ever heard of the Gutenberg principle, Occam’s razor or the Zeigarnik Effect? 

Join ASP’s Katie Morris (Head of Marketing) and Jamie Wallis (Communications Consultant) as they discuss 'How understanding human behaviour will give your event marketing the competitive edge'. They’ll reveal how understanding the power of psychology and human connection can give your event marketing strategy the competitive edge - creating better user experiences and driving attendee and revenue growth.

They’re part of a fantastic line-up of expert speakers covering a range of topics from mastering marketing agility, to the power of mentors in accelerating your career, AI for event marketers, copywriting and the importance of a powerful tech stack. View the full programme here.

If you’d like to see us, and a host of other expert speakers you still have time to book your ticket via the AEO.