Join ASP at Event Tech Live 2026 at ExCeL London. Our Head of Performance, Jon Monk, will be on the AI & Innovation Stage at 11:20am on Thursday 12 November, asking an important question: what is AI actually saying about your event?

• ChatGPT Is Already Marketing Your Event. Is It Telling the Truth?
• Thursday 12 November, 11:20am
• AI & Innovation Stage, Event Tech Live, ExCeL London
   

Register free for Event Tech Live

Why it matters

Your next visitor, exhibitor or sponsor may ask ChatGPT, Gemini or Perplexity about your event before they ever reach your website. 94% of B2B buyers used generative AI in their purchase process (6sense, 2025). If the answer they get is wrong, out of date or points to a competitor, you may lose them before you know they were looking.

What the session covers

Drawing on real examples from the events industry, Jon will look at:

• how AI is changing the way people discover events
• why even established events can be poorly represented
• the practical steps organisers can take to improve their visibility

You'll leave knowing what to test, what to look for and where to start. There will be time for questions at the end.

Who it's for?

The session is for organisers of conferences, exhibitions and association events, and the marketing teams responsible for filling them.

About Jon

Jon Monk is Head of Performance at ASP. He has spent 13 years in search and now focuses on what ChatGPT, Gemini and Perplexity actually say about events, from dates and venues to whether a show is worth exhibiting at. He measures how often events are mentioned, missed or replaced by a competitor, then turns those findings into practical fixes organisers can make with content they already have.

Come and say hello

Jon Monk, Jon Benjamin, Joe Tyrrell and members of our account management team will all be at the show. If you'd like to talk about what AI is saying about your event, book a time to meet us and we can share you a free AI visibility snapshot showing what ChatGPT, Gemini and Perplexity currently say about your event.

Can't make it to ExCeL? Share your details and we'll send you the key takeaways from Jon's session after the show.