The EN Marketing Conference takes place on Thursday 15 February 2024 and ASP are delighted to have been invited to join the speaker line-up.

ASP’s Sales and Business Development Director, Mark Towns will be speaking alongside Lily Tokmantseva, Head of Marketing & Content, eCommerce and Technology for Marketing events - CloserStill Media and Lori Hoinkes, Chief Growth Officer - Montgomery Group on  a session which will focus on the power of data and insights and how event marketing and sales team can harness it to drive leads.

Mark will be looking specifically at digital marketing including the power of your website in driving and converting leads – he’ll share top tips on UX, Search Engine Optimisation, using google analytics and how conversion rate optimisation can drive improved ROI from your digital marketing campaigns.

The full session details:

12:15 – 12:50 - Marketing vs Sales - connecting the funnels to nurture and convert your leads better

Speakers:

• Lily Tokmantseva, Head of Marketing & Content, eCommerce and Technology for Marketing events - CloserStill Media
• Lori Hoinkes, Chief Growth Officer - Montgomery Group
• Mark Towns, Sales & Business Development Director - ASP

About the EN Marketing Conference

The EN Marketing Conference 2024 takes place at the De Vere Grand Connaught Rooms in London on 15 February 2024.

It’s aimed at all exhibition marketers looking to update their knowledge on the everything from practical strategies to the latest insights and gives all attendees the opportunity to make valuable connections.

Attending allows attendees to:

• Stay ahead of the curve by discovering innovative marketing strategies that will elevate their events and drive success
• Connect with other marketing professionals from across the industry as well as industry leaders and suppliers.
• Gain expert insights from industry leaders which will help optimise marketing effort

Find out more about the EN Marketing Conference here.

Meet the team

Both Mark (Sales & Business Development Director) and Leonie (Key Account Manager) will be at the conference all day. If you'd like to chat to them about your website strategy or how we can help you with your digital marketing strategy get in touch and we can arrange a time for you to meet with them. 

Need help with your digital marketing strategy? 

If you'd like more information on how you can boost the power of your digital marketing campaign through SEO, CRO or UX you might be interested in our attendee growth services consultancy. Take a look here or contact Mark at mark.towns@asp.events.