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News & Views

09 Jan 2024

In video... Transform Speaker Content into SEO Gold: Uncover the Secrets of Search Engine Success

ASP Events
In video... Transform Speaker Content into SEO Gold: Uncover the Secrets of Search Engine Success

We were super excited to kick off the new year by co-hosting a webinar with our friends at Sessionboard.

SEO is often thought of as a digital, dark-art but we are here to uncover the secrets to success using your speaker and seminar content to create SEO gold. During the session ASP’s Jon Monk, and Sessionboard’s Megan Martin talked us through the transformative potential of speaker content for SEO success.

Google loves fresh, relevant content. So when your speakers are sharing their latest insights, trends, and information in your niche, it tells the search engines that you're alive, kicking, and at the forefront of your game. Regular updates mean you're not just a one-hit wonder - you're a content powerhouse.

But it's not just about quantity; quality matters too. Engaging, informative, and valuable content keeps users on your page longer, signaling to search engines that your website is a trusted source worth promoting.

And let’s not forget the importance of keywords. Your speaker, education, seminar and/or conference content should weave in your all-important strategic keywords - they are the breadcrumbs that search engines follow to understand what your content is all about. When someone types a query into Google, you want your website to be the top result and the top pick – and that's where those carefully chosen keywords come into play.

So, as you can see, brilliant speaker content can be the beating heart of your SEO strategy. It keeps your audience hooked, tells search engines you're relevant, and positions your website as a go-to resource in your field.

The webinar gives you insights and tips to:

  • Master SEO tools and techniques including keyword research and optimization to elevate your speaker content
  • Optimise speaker profiles for SEO to ensure your expertise is discoverable by search engines
  • Tailor topics that match your audience's interests to create content that resonates and drives engagement
  • Make speaker-driven content more discoverable and engaging online through strategic distribution and promotion

Main Takeaways:

  • Discover how to leverage speaker content to boost your SEO rankings
  • Learn effective strategies for optimising speaker profiles and content
  • Gain insights into tailoring topics that resonate with your target audience
  • Implement techniques to make speaker-driven content more discoverable and engaging


  • Jon Monk, Digital Marketing & SEO Specialist @ ASP
  • Megan Martin, CMP, DES, MPA, Director of Partnerships & Events @ Sessionboard

View the video of the session here.


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