The Exhibitions & Conferences Alliance (ECA) is a coalition of leading industry associations, representing the unified public policy voice of the business events sector. Bringing together organisers, venues, suppliers, and partners, ECA advocates for policies that support the growth, resilience, and global competitiveness of the industry.

Through engagement at local, national, and international levels, ECA works to ensure the events sector remains a key driver of economic impact, job creation, and business opportunity. Its efforts focus on reducing barriers, supporting small businesses, and promoting the value of exhibitions, conferences, and trade shows as essential platforms for connection and commerce.

By uniting a broad network of influential associations, ECA plays a critical role in aligning the industry around shared priorities. Its work helps strengthen collaboration across the events ecosystem, ensuring the sector continues to evolve and thrive in an increasingly complex global landscape.