Jon leads the Search Performance team at ASP. His primary focus is on boosting events website's search engine rankings, enhancing the user experience, and ensuring a high conversion rate across all marketing channels, but specialises in Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), and data analytics.
By implementing targeted SEO and CRO strategies, Jon's team significantly increases the number of relevant organic visitors to the website and enhances conversion rates.
He works closely with event clients to elevate their online presence, ensuring their events gain maximum visibility and attract more attendees.
This dual focus not only improves traffic but also effectively turns more visitors into participants, boosting overall event success.
Additionally, Jon plays a crucial role in client education, teaching them to create SEO-friendly content and implement technical SEO and CRO best practices.
This comprehensive approach not only improves their immediate search engine rankings but also enhances site usability and conversion rates, building their long-term content management and website optimisation capabilities.
Additionally, Jon plays a crucial role in client education, teaching them to create SEO-friendly content and implement technical SEO and CRO best practices.
This comprehensive approach not only improves their immediate search engine rankings but also enhances site usability and conversion rates, building their long-term content management and website optimisation capabilities.
Jon's goal is to assist ASP's event clients in growing and succeeding, ensuring they attract more attendees.
Outside of work, Jon supports Tottenham Hotspur, enjoys painting (art not walls), rock concerts, and loves hot curry!
If you would like to speak to Jon about improving the search performance of your event website, please contact him on jon.monk@asp.events.
Jon's Articles
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Event: Women in Exhibitions Webinar Date: 29 April 2025 Speakers: Jon Monk Estimated Read Time: 10–11 minutes Quick Summary In this deep-dive blog version of Jon Monk’s webinar for Women in Exhibi ...
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Event: ASP + MCM Joint Webinar Series Date: 23 April 2025 Speakers: Jon Monk (ASP) & Tom McMahon (MCM) Estimated Read Time: 8–10 minutes Introduction: Bridging the Gap Between Digital Ads and Even ...
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Changing your domain name can be one of the most critical SEO decisions you'll ever make. We’ll walk through what’s at stake and the right way to handle a domain change.
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Here's how to check in 2 minutes whether your website has SEO value...
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Find out everything you need to know about cookie compliance - why it matters to your event website and how it affects your data.
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Optimising video files before uploading is crucial for fast load times, SEO, and a smooth user experience. Read out guide to find out what you need to do...
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In their native format, YouTube videos can slow down your website due to excessive scripts and 3rd party tracking. Here's how to make simple tweaks to increase your webpage's speed.
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A summary of Jon Monk's session at International Confex 2025. Beyond the Event: Using show content to make your website a 365 lead machine.
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Award-winning event website specialists, ASP, will return to International Confex on 26-27 February 2025 at ExCel London.
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Our guide to using competitor insights to optimise your event website.
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Feeling overwhelmed by your to-do list this January? Start small. Here are three ways you can improve your event website without adding to your stress.
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Unlock the secret to year-round traffic and conversions for your event website. Learn how to optimise for the topics your event covers, transform event content into SEO gold, and engage your audience ...
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Creating a conference website that truly converts goes beyond just driving traffic; it’s about ensuring every element—from SEO to UX and accessibility—works seamlessly to engage delegates, attendees a ...
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Your homepage is often the first impression visitors have of your website, making it a critical touchpoint in converting browsers into engaged users or potential leads. Take a look at our simple check ...
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In our latest ASP webinar, Head of Search Performance Jon Monk shared insights on User Experience (UX) and Conversion Rate Optimisation (CRO) tailored specifically for events websites. Jon highlighted ...
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7 min read: Read our guide for leveraging the rich content generated onsite during your event—keynotes, panel discussions, and product demos. We'll show you how you can significantly boost your search ...
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By Jon Monk | Head of Search Performance Estimated Reading Time: 8-10 minutes Potential Impact: Very High Overview. Optimising your event website for search engines is a powerful way to attract new ...
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By Jon Monk | Head of Search Performance Estimated Reading Time: 10-12 minutes Potential Impact: Very High In this article, we explore how to get the most out of your event content by capturing, org ...
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