Jon leads the Performance team at ASP, helping event organisers turn their websites into high-performing, data-driven marketing assets.
He specialises in Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), and data analytics, working closely with organisers to increase organic visibility, improve user experience, and maximise conversions across all marketing channels.
By implementing targeted SEO and CRO strategies, Jon’s team helps event websites attract the right visitors, convert them more effectively, and build year round digital engagement.
As part of his role, Jon also trains and advises clients on creating SEO friendly content, technical optimisation, and performance reporting, giving marketing teams the confidence and tools to manage their own ongoing growth.
Speaking
Jon regularly speaks at leading industry events, sharing practical insights on event website optimisation, analytics, and AI driven content strategies:
🎤 International Confex
🎤 EN Indy Expo
Outside of work, Jon supports Tottenham Hotspur, enjoys painting (art, not walls), loves live music, and is always in search of the perfect hot curry.
📧 If you’d like to speak with Jon about improving your event website’s performance, contact him at jon.monk@asp.events or connect on LinkedIn.
Jon's Articles
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Jon Monk returns to the stage for Event Tech Live 2026, joined by Aimee Moore of Montgomery Group
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AI visibility is a new category with no shared definitions, no search volumes and no benchmarks, and paid monitoring tools get expensive fast. In Part 2 of ASP's AI visibility series, Jon Monk shows w ...
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AI summaries now lead most brand searches, Google takes weeks to spot changes, and AI-written content needs human checks. Six changes event organisers should know this month, with practical actions.
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Third-party widgets are a popular way to show speakers and exhibitors, but they often load with JavaScript that Google and AI tools can't read. In this follow-up to our AI visibility webinar, Jon Monk ...
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AI tools now shape how people find and choose events, often before they visit your website. In the first of ASP's AI visibility series, Jon Monk, Head of Performance at ASP, explains what has changed ...
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What changed in AI and organic search this month, and what to check on your own event website.
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New research shows 85% of AI search topics have no clear brand owner yet. Here is what that means for your event, and three practical steps you can take this week to start owning yours.
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Practical, no-redesign fixes for conference websites, from making keynote pages do more selling work to tightening registration friction. Small changes that add up to better delegate conversion and st ...
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Discover what your event marketing data is telling you - and how to turn hidden insights into confident budget decisions, better conversions and measurable ROI. Learn which metrics high-performing eve ...
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Why the Most Powerful Event Websites Feel More Human, Not Less
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Deleting exhibitor content at the end of each event cycle means rebuilding the same visibility from scratch every year. Here is why keeping it is the smarter long-term strategy.
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Paid event registration doesn’t start at the form. Discover how your event website builds trust, drives intent, and improves conversion before users ever reach checkout.
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PPC and paid media sit at the centre of event growth strategies - but increasing spend alone will not improve performance. In this session, ASP and MPG explore why so many paid campaigns underperform, ...
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AI tools are already influencing how events are shortlisted across Google AI experiences, ChatGPT and Perplexity. Our AI Visibility Snapshot reveals how discoverable your event really is, highlighting ...
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Multilingual websites are now one of the fastest ways to grow international reach, exhibitor leads and visitor conversions. Here’s why multilingual matters in 2026 – and what it takes to get it right.
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Is your event website being found by AI? Join the ASP team at International Confex 2026 (Stand C87C) to find out - and see what you can do about it.
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Artificial intelligence is rapidly changing how people search - but the fundamentals of digital visibility remain firmly rooted in content, clarity and structure. In ASP’s final webinar of the year, A ...
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This guide shares 10 simple, high-impact blog ideas you can publish before, during and after your event to boost organic traffic, build topic authority, and improve your discoverability across search ...
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Embedded registration is fast becoming one of the biggest opportunities in event marketing. ASP’s Jon Monk and Jonas Event Technology’s Sophie Myers reveal why keeping your registration form on your w ...
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Event: Event Tech Live Speaker: Jon Monk Date: 13 November 2025 Quick Read Summary This session explored how event organisers can keep their websites visible as artificial intelligence becomes a m ...
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