Jon leads the Performance team at ASP, helping event organisers turn their websites into high-performing, data-driven marketing assets.
He specialises in Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), and data analytics, working closely with organisers to increase organic visibility, improve user experience, and maximise conversions across all marketing channels.
By implementing targeted SEO and CRO strategies, Jon’s team helps event websites attract the right visitors, convert them more effectively, and build year round digital engagement.
As part of his role, Jon also trains and advises clients on creating SEO friendly content, technical optimisation, and performance reporting, giving marketing teams the confidence and tools to manage their own ongoing growth.
Speaking
Jon regularly speaks at leading industry events, sharing practical insights on event website optimisation, analytics, and AI driven content strategies:
🎤 International Confex
🎤 EN Indy Expo
Outside of work, Jon supports Tottenham Hotspur, enjoys painting (art, not walls), loves live music, and is always in search of the perfect hot curry.
📧 If you’d like to speak with Jon about improving your event website’s performance, contact him at jon.monk@asp.events or connect on LinkedIn.
Jon's Articles
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If GA4 still feels like a mystery, you’re not alone. In this practical session, ASP’s Head of Performance, Jon Monk, breaks down how event marketers can finally make sense of their analytics. Learn ho ...
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ASP is proud to be taking part in this year’s EN Indy Expo & Awards, on Friday 17 October 2025. As long-time supporters of the independent events community, we’re excited to join organisers, marketers ...
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Event registration is where marketing success is won or lost. In this webinar summary, ASP’s Jon Monk and Grip’s Tim Groot share proven strategies to streamline forms, boost conversions, and turn more ...
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Search is evolving fast. Google still drives the majority of traffic, but AI platforms like ChatGPT and Copilot are changing how audiences discover events - and how they expect answers. In this webina ...
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Instagram posts now appear in Google search results. This game-changing update means event marketers must rethink their content strategy to leverage Instagram, AI discovery, and SEO for year-round gro ...
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Instagram's July 2025 search indexing update transforms social media posts into discoverable SEO assets, offering exhibition and conference marketers new opportunities for year-round audience engageme ...
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Cut PPC Costs in Half With a Strong SEO Strategy. Paid ads can deliver quick wins - but if your website isn’t optimised, you’re wasting budget. In this blog, ASP’s Head of Optimisation Jon Monk shares ...
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By: Jon Monk - Head of Optimisation & Performance Date: 24th June 2025 Estimated Read Time: 4–5 minutes Topics: Event content strategy • Post-show engagement • SEO for event websites • Repurposing A ...
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SEO or PPC? We break down what works best - and when - for event organisers looking to make smarter digital marketing investments.
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By: Jon Monk - Head of Optimisation & Performance Date: 16th June 2025 Estimated Read Time: 5–6 minutes Topics: AI Mode for event websites • Google's AI Overviews • Future of search • Event SEO strate ...
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Catch up on the latest session in our PPC v Optimisation mini series co-hosted with MCM
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By: Jon Monk - Head of Optimisation & Performance Date: 14th May 2025 Estimated Read Time: 4–5 minutes Topics: Event content strategy, Post-show engagement, SEO for event websites, Repurposing AV co ...
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Event: Women in Exhibitions Webinar Date: 29 April 2025 Speakers: Jon Monk Estimated Read Time: 10–11 minutes Quick Summary In this deep-dive blog version of Jon Monk’s webinar for Women in Exhibi ...
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Event: ASP + MCM Joint Webinar Series Date: 23 April 2025 Speakers: Jon Monk (ASP) & Tom McMahon (MCM) Estimated Read Time: 8–10 minutes Introduction: Bridging the Gap Between Digital Ads and Even ...
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Changing your domain name can be one of the most critical SEO decisions you'll ever make. We’ll walk through what’s at stake and the right way to handle a domain change.
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Here's how to check in 2 minutes whether your website has SEO value...
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Find out everything you need to know about cookie compliance - why it matters to your event website and how it affects your data.
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Optimising video files before uploading is crucial for fast load times, SEO, and a smooth user experience. Read out guide to find out what you need to do...
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