Katie leads marketing at ASP, bringing over 20 years of experience in global exhibitions, conferences and event technology. Before joining ASP, she held senior marketing and event director roles at Reed Exhibitions and Informa, working across large-scale international trade shows and conferences including The London Book Fair and Vitafoods Europe.
At ASP, Katie oversees brand positioning, content, PR and demand generation, working closely with the commercial and product teams to drive growth across the UK and US markets. She writes about event website performance, marketing strategy and what it takes to make digital work harder for event organisers.