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Google Analytics 4

On 1 July 2023, Google Analytics 3 (Universal Analytics - UA) stopped processing data.  

This means all websites that use Google Analytics (pretty much everyone) needs to be fully set up on the new Google Analytics 4 (GA4), or face issues including: 

  •  Data loss or inconsistencies
  • Inaccurate tracking and reporting
  • Incomplete event tracking
  • Misconfigured audience targeting
  • Privacy and compliance issues
  • Difficulty in comparing data
  • Longer learning curve

Google will allow access to previously processed data on UA for six months to export historical reports before turning off UA.  

To avoid these potential issues, we strongly recommend investing time into planning and executing a proper migration from UA to GA4.  

Ready to get started? Click here to find out how you can migrate your event websites to GA4.  

Need some help?

If you would like to have your GA4 setup or checked to ensure that you do not experience these issues, ASP is offering a GA4 audit and migration package: 


  • An assessment of your current Google Analytics setup
  • A report and documentation of the current implementation
  • The recommended steps for transitioning to GA4
  • Standard GA4 implementation


  • From £995 + VAT per Google Analytics account and/or property 

Note: Price may vary depending on the complexity of your set-up. Access to Google Analytics and Google Tag Manager will be required. 


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