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Insights tracking module will be shut down on 1st July 2025. This feature, available within the ASP ShowOff platform, provides basic visitor data. While Insights was originally developed to offer a si ... -
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By: Jon Monk - Head of Optimisation & Performance Date: 14th May 2025 Estimated Read Time: 4–5 minutes Topics: Event content strategy, Post-show engagement, SEO for event websites, Repurposing AV co ... -
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Associations deserve event websites that reflect the value and purpose of their communities. Here's our recommendations for association event organizers... -
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Event SEO Essentials Powered by AI: Turning Your Website into a Year-Round Traffic Engine
29 Apr 2025 ASPEvent: Women in Exhibitions Webinar Date: 29 April 2025 Speakers: Jon Monk Estimated Read Time: 10–11 minutes Quick Summary In this deep-dive blog version of Jon Monk’s webinar for Women in Exhibi ... -
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From Click to Conversion: Digital Marketing & Landing Page Optimisation for Events
25 Apr 2025 Jon Monk, Head of Optimisation & PerformanceEvent: ASP + MCM Joint Webinar Series Date: 23 April 2025 Speakers: Jon Monk (ASP) & Tom McMahon (MCM) Estimated Read Time: 8–10 minutes Introduction: Bridging the Gap Between Digital Ads and Even ... -
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Should You Change Your Domain? The SEO Risks & How to Get It Right.
08 Apr 2025 Jon Monk, Head of Optimisation & PerformanceChanging your domain name can be one of the most critical SEO decisions you'll ever make. We’ll walk through what’s at stake and the right way to handle a domain change. -
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How to Optimise Raw Video Files Before Uploading to Your Event Website
17 Mar 2025 Jon Monk, Head of Optimisation & PerformanceOptimising video files before uploading is crucial for fast load times, SEO, and a smooth user experience. Read out guide to find out what you need to do... -
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How to Add YouTube Videos Without Slowing Down Your Website.
12 Mar 2025 Jon Monk, Head of Optimisation & PerformanceIn their native format, YouTube videos can slow down your website due to excessive scripts and 3rd party tracking. Here's how to make simple tweaks to increase your webpage's speed. -
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Website Wins – 3 simple ways to improve your site in 2025!
20 Jan 2025 Jon Monk, Head of Optimisation & PerformanceFeeling overwhelmed by your to-do list this January? Start small. Here are three ways you can improve your event website without adding to your stress.