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ASP CEO Jon Benjamin and Shanna Allen of CloserStill Media share what the events industry needs to know about AI visibility, event discoverability and the commercial consequences of being invisible to ... -
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By Jon Benjamin, CEO In August I'll be in Seattle at the SISO Leadership Conference (18 - 20 August 2026) hosting a conversation with Shanna Allen of CloserStill Media. Here's why I think this is one ... -
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Practical, no-redesign fixes for conference websites, from making keynote pages do more selling work to tightening registration friction. Small changes that add up to better delegate conversion and st ... -
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Discover what your event marketing data is telling you - and how to turn hidden insights into confident budget decisions, better conversions and measurable ROI. Learn which metrics high-performing eve ... -
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Introducing the Stacked Seminar Layout.
13 May 2026A new agenda layout for ShowOff clients, Stacked organises multi-day sessions by date and time, helping attendees find what they need and giving organisers more control over the conference experience. -
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AI is transforming how exhibitor profiles are created and managed. Discover how automated, high-quality content can improve completion rates, boost search visibility and turn event websites into stron ... -
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ASP launches AI Profile Builder to improve exhibitor content and event website performance
21 Apr 2026ASP has launched EZone AI Assist, an AI-powered profile builder that generates high-quality exhibitor content automatically. By improving profile completion and content consistency, it helps event web ... -
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Exhibitor profiles are more than a directory feature. Find out why they're one of the most important content and performance assets on your event website - and how to get more from them. -
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Paid event registration doesn’t start at the form. Discover how your event website builds trust, drives intent, and improves conversion before users ever reach checkout. -
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Why PPC and Paid Media Are a Strategic Necessity... And What Actually Makes Them Perform.
17 Feb 2026PPC and paid media sit at the centre of event growth strategies - but increasing spend alone will not improve performance. In this session, ASP and MPG explore why so many paid campaigns underperform, ... -
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AI tools are already influencing how events are shortlisted across Google AI experiences, ChatGPT and Perplexity. Our AI Visibility Snapshot reveals how discoverable your event really is, highlighting ... -
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Multilingual websites are now one of the fastest ways to grow international reach, exhibitor leads and visitor conversions. Here’s why multilingual matters in 2026 – and what it takes to get it right. -
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ASP at AEO Forums 2026: Beyond the Algorithm
27 Jan 2026ASP is heading to AEO Forums 2026 to join the conversation on what makes great event marketing today. From search visibility and storytelling to performance-led event websites, we’ll be sharing practi ...